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Founder's speech

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Mr. Ding Xingliang, President of Industrial Products Marketing Research Institute


Senior Consultant of industrial product marketing

Marketing training expert for key industrial customers

China Europe International School of business administration EMBA

Published more than 80 books on industrial marketing

More than 3000 industrial products marketing training in 15 years


      In 1967, Philip Kotler, a famous American Marketing scientist, established 4P marketing, thus creating a new era in the history of human marketing!  

With the rapid development of the world industrial age, the market is changing, the system is changing, the theory is changing, and the marketing is also changing. The concept of differentiation between consumer goods and industrial products is becoming more and more obvious. The 4P marketing mix suitable for FMCG is no longer suitable for the marketing mode of industrial products. What is the real marketing model for industrial products? How will the founders of industrial products enterprises get rid of the fog and look forward to the future? After more than 10 years of hard work, the industrial product marketing research institute has always been committed to the research and exploration of industrial product marketing mode. The formation of a self-made industrial product marketing value system will invite you to share the pulse of the times of industrial marketing and open a new chapter of industrial product marketing mode!
Ten years ago, we took the lead in proposing the concept of industrial product marketing. We are also the first consulting agency focusing on industrial product marketing in China. Today, ten years later, we are very pleased to see that more and more industrial enterprises, with our help and through their own continuous efforts, have developed rapidly and expanded rapidly, and their brands have been promoted rapidly, and they have been marching to a higher level!  
      In the future, the industrial products marketing research institute will always adhere to the industry-oriented, serve the industrial products enterprises as the purpose, influence people with the innovation of the ideological realm, gather people with the grasp of market opportunities, and promote people with the inheritance and promotion of the system method. In the process of assisting the development of China's industrial products enterprises, the Institute will always stand at the forefront of the innovation and development of industrial enterprises We will join hands with more industrial products enterprises to create a bigger marketing platform for industrial products industry, lead the development tide of China's industrial products enterprises, and promote the new process of historical development of China's industrial enterprises!






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