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Ding Xingliang - senior industrial product marketing consulting and training expert



President of Industrial Products Marketing Research Institute

Chief consultant of Industrial Products Marketing Research Institute

Senior Consultant of industrial product marketing

Card is the pioneer of strategic marketing theory

China Europe International School of business administration EMBA


[personal honor]
In 2004, he was listed as one of the top ten outstanding trainers in China's human resources elite list
In 2006, it was awarded the "top ten corporate trainers in China" list of China's trainer competitiveness
In 2007, he was awarded "outstanding management expert Award" by international management society
In 2007, he was awarded the title of "gold medal author" by mechanical industry press and was employed as an expert consultant
In 2007, a special interview with Dongguan TV station was held at the forum of Guangdong Manufacturing Association
In 2008, he was the permanent director of China Marketing Association
Special interview with CCTV 2009
In 2009, his book marketing breakthrough strategy was listed in the list of outstanding marketing works in China in 2009
In 2010, she was awarded as one of the top 10 global marketing lecturers
In 2012, it was awarded the "Golden Award - the most influential and outstanding leader of China's industrial products marketing consulting service"
In 2013, the "marketing control of industrial products" was broadcast in China education television station

[industry experience]

Mr. Ding Xingliang pioneered the marketing research of domestic industrial products , 12 years of practical marketing experience of top 500 famous industrial products enterprises 18 years dedicated to industrial product marketing research 18 years of professional training and consulting experience in industrial product marketing Experience of more than 200 industrial products marketing consulting projects More than 3000 marketing training experiences Publication of more than 80 books on marketing of industrial products He has deep research attainments in the macro environment of domestic industrial products, industry development trend, market pattern, competition situation, industrial product marketing mode, industrial product business process, etc. He has researched and innovated many industrial product marketing theories, industrial product card marketing strategy, industrial product marketing 4E model, industrial product key customer marketing, industrial product project marketing, research and development Design industrial product marketing business process management and control system, industrial product marketing talent pressure film system, industrial product marketing sales manual, industrial product marketing classic case set and other industrial product marketing standardization systems, including industrial product marketing strategy, brand strategy, organizational design, salary performance, business management and control, channel management, talent molding construction, service marketing, key customer marketing, and project-based business Marketing and other fields have unique research and deep consulting experience. We have served customers all over abb, Siemens, Schneider, Chint electric, Sany Heavy Industry, Zoomlion, Nanbo group, Philips, Baosteel, XCMG, Luqiao group and many other giant enterprises!
Over the past 17 years, more than 70 books have been published on industrial product marketing: industrial product marketing, breaking through the bottleneck of industrial product marketing, card position, strategic marketing of key customers, sales strategy and project management of key customers, project-based sales and standardized management, shaping industrial product marketing brand, channel sales and management, and success or failure. It has been awarded the title of "gold author" by China Machinery Industry Press. Dozens of books on industrial product marketing have been awarded gold prizes for many times, and have been sold well for a long time!
   He has been a distinguished professor of EMBA, MBA and President class of Tsinghua University, Peking University, Fudan University, Shanghai Jiaotong University, Nanjing University, Sun Yat sen University, Sichuan University and other famous universities; China relay protection association, China Electric Power Industry Association, China Manufacturing Industry Association, Guangdong Manufacturing Association, etc China Construction Electrical Industry Forum, air compressor industry forum, China hardware industry forum, China public safety magazine and other annual large-scale forums are specially invited guest speakers.
   In 2007, the column group of "fortune inside and outside" of CCTV made a special interview to report Ding Xingliang and his industrial products marketing research institute founded by him in the past 13 years. He has made great efforts to study and promote the cause of industrial product marketing in China, and has made a long way to go and a blueprint for the future. It has been broadcast on cctv-cctv boutique, CCTV-2, CCTV-4, CCTV-10, cctv-entertainment channels.
   In 2007, Ding Xingliang was invited to be the keynote speaker of Dongguan manufacturing industry forum. At the meeting, Ding Xingliang gave a special interview to him in the column of "business way" of Dongguan TV station. Ding Xingliang talked about how Dongguan manufacturing enterprises break through marketing during the economic downturn under the global financial crisis in 2007.

be good at Lecture course]

Strategy of industrial product marketing
New marketing model of industrial products-4e
Brand strategy and market strategy of industrial products
Differentiated marketing strategy and brand building
Four systems of industrial product marketing control
Refined process control of industrial product marketing business
Marketing strategy and management of key customers of industrial products
Project oriented marketing and standardized management of industrial products
High level public relations of major customers
Development and management of marketing channels for industrial products
Break through the bottleneck of industrial product marketing
Business negotiation and price strategy
Systematic course of industrial product marketing talent building
…………………

be good at Consultation module]

Analysis of industrial product development trend
Analysis on internal and external competition of industrial products enterprises
Analysis of industrial products marketing business model
Strategic planning of industrial product marketing
Strategy of strategic industrial brand promotion
Industrial product marketing organization and process design optimization
Human resource planning and management of industrial products
Four systems of industrial product marketing control
Establishment of industrial product marketing business process control system
Industrial products talent training and talent replication system
Construction and management of channel marketing system for industrial products
Planning of marketing system for key customers of industrial products
Project marketing system planning of industrial products
Planning and management of industrial products service system
……………

[customer witness]

More than 3000 industrial products customers were trained and tutored

Electric power and electrical automation
   Abb, Siemens, Danfoss, baruf, Nanhai electric, China Southern Power Grid, Huanyu Group, Nari Jibao electric, Shanghai Electric, Shenzhen Wanxun automation, TBEA, Siemens bus, Chint instruments, Xuji group Jiangsu Jinzhi Technology Co., Ltd., Nanjing lanneng electromechanical Co., Ltd., Xi'an Runhui Instrument Technology Co., Ltd., Nanjing Zhongdian Electric Co., Ltd., Nanjing yapai Technology Co., Ltd., Yinshan intelligent Co., Ltd., Henan Sida Electric Communication Co., Ltd., Shanghai Electric, Nanhai electric, China Southern Power Grid, Jiulong Electric, Asia Pacific Electric, Zhejiang Feima group, Xiamen Kehua Co., Ltd., Emerson Electric, Keyuan automation group, Daquan electric, Nari Jibao Zhejiang zhongkong, Zhejiang Wankong group, Zhengtai Electric, far east holding group, Zhejiang Wanma cable, TBEA, Xuji group, Philips
construction machinery
   Sany Heavy Industry, Zoomlion, Xugong Group, Longgong group, Huali heavy industry, Shanghai construction machinery, Zhengzhou Yutong Heavy Industry Co., Ltd., Haitian plastic machinery, Shanghai Tunnel Engineering, Hubei construction machinery, Guangzhou Zhengli precision machinery, Zhende plastic machinery, Shanhe intelligent engineering machinery, Hangzhou Boiler Plant, Shenyang Blower Factory, Ningbo Xinda group, COFCO packaging and Printing Machinery Co., Ltd Sany crane, Dalian CNC machine tool equipment, Liuzhou heavy industry, Dalian heavy industry, Putzmeister
architectural engineering
   China Southern Glass Group, Jinjing glass, Xinyi Glass' East Zhejiang building materials, Zoomlion cement, Sichuan kaineng construction, Taibo Changjiang glass, Nanchang Anju technology, Zhejiang Baona steel pipe, Ningbo Fangtai kitchen utensils Nantong Suao elevator, Chongqing Mingzhu electromechanical Co., Ltd., Jiangsu Ruichi Pump Co., Ltd., Nanchang Anju Technology Co., Ltd., Huangshan Industrial Pump Manufacturing Co., Ltd., Shenzhen Chaobao Industry Co., Ltd., Beijing Chengdong Housing Manufacturing Co., Ltd., Tianjin lanchao special hoisting project, Beijing yadeya steel trade Co., Ltd., construction technology development in Hebei Southern Hebei Province, Armstrong world industry
Industrial raw materials
   Hubei Yihua group, Nanjing Weier chemical industry, Shanghai Taite industry, Zhejiang Juner new materials, Hunan Songjing chemical technology, Jinan Shengquan Group Co., Ltd., Ruifu chemical (Shanghai), Ruiji scroll (Changzhou), Shanghai Jinfa Technology Development Co., Ltd., Shanghai Walker General Equipment Co., Ltd., Dongguan Huimei starch Technology Co., Ltd., Shunyi Development Co., Ltd. of Zhuhai Special Economic Zone, Shanghai Holly Industrial Technology Materials Co., Ltd
Bus, truck and automobile manufacturing
   Xiamen Jinlong, Suzhou Jinlong, Zhengzhou Yutong, Jianghuai bus, Chang'an bus, Qilu bus, Hunan Sanxiang bus, Shanghai bus manufacturing, Sany bus, Midea bus, SAIC Group, Yaxing Benz, Audi automobile, Dongfeng Yulong, Volkswagen, Ruifeng automobile, Yanfeng accessories, renben group, Qianjiang Motorcycle, Benzhou motorcycle, Heping automobile, Dongchang automobile, Shandong time Wind group
HVAC equipment and central air conditioning
   Carrier air conditioning (China) Co., Ltd., Shanghai YILENG Carrier Air Conditioning Co., Ltd., Jiangsu Shuangliang group, Haoshen Kaili, overseas and domestic marketing business department of Midea Group air conditioning, Shanghai Haoman refrigeration equipment Co., Ltd., Aucma freezer, Shanghai yateng refrigeration equipment Co., Ltd., Yantai Renyuan air conditioner, Shanghai Taijia power automation, Qingdao Hisense Group, Yuanda power automation, and Han Yi air conditioning and refrigeration equipment Co., Ltd., TCL power automation, Yingfeng group, Changzhou lancoxi valve, heating and refrigeration magazine, floor heating Engineering Industry Association
Other industries
   WISCO group, valingheng steel, Angang Group, Datang Telecom, China Mobile, Shanghai Telecom, Lucent technology, China Mobile, Tiandi technology, Taizhou Yinshan brush, Wuhu ande logistics, Tianjin venture environmental protection, Bluestar Dongli film technology, Sichuan Zhengsheng environmental protection technology, Shanghai third line purification project, Zibo lvao environmental protection technology, Zhejiang Hengcheng cemented carbide, Zhejiang Weixing intelligent Instruments, Shandong hairunde instruments and meters

Consulting more than 200 industrial products customers:

   Baosteel Group, Sany Heavy Industry, Zhenjiang Siemens bus, WISCO group, Nanbo group, Jinjing group, Shenyang Haocheng Electric Appliance Co., Ltd., Qingshan group, Shenzhen Wanxun Instrument Co., Ltd., Sichuan Zhengsheng environmental protection Co., Ltd., TBEA, Weidmuller, Jiangsu Shangshang cable, Danfoss, Xugong Group, Shenzhen juntengfa, Midea air conditioning, Dunan environment Changsha Yuanda, Nanjing Xinlian electronics, Beijing Hongxin curtain wall, Jiangsu Xinsheng air conditioner, Guangzhou grow up , Shanghai Tunnel Co., Ltd., Luqiao group, Guangzhou, Dongfang Lighting Co., Ltd., Ruiz, SKF, Shanghai Telecom, Daquan Group, CLP electric, Liancheng water pump, E-House, Zhejiang Vientiane group, Sino US high tech company, Fujian haidexin, Shenzhen Shuanghe, Guangzhou Chaoyang pharmaceutical, Shanghai brothers microelectronics, Shanghai Baolijia, Nanjing Keyuan, Guangzhou Handa machinery, Jiangsu Guoqiang The company has established a series of products, such as the company's main products, the company's main products and products, etc , Nan'an Xiejin building materials, Hangzhou boss electrical appliances, Hunan bangfute, Yili Lanshan Tunhe profile, Guangdong Mona Lisa, Beijing Yide Shengyuan group, Huayi Electric Appliance Co., Ltd., Liuzhou Dongfang Engineering Rubber Co., Ltd., Zhejiang lino, Chongqing Mingzhu electromechanical Co., Ltd., Anhui Chiwei, Jianhua pipe pile group, Huaming electric power, Guangxi seven color pearlescent materials, Shanghai walker, Changzhou Jiunuo building materials, Huayi Electric , Harbin Dongfang alarm, Zhejiang East Asia Electronics, badefu group, Suzhou World Expo, Guizhou steel rope Co., Ltd., Jiangyin Hongmeng Rubber & Plastic Co., Ltd., Chongqing Tianjian, Nanjing Kangni, Zhejiang Dingli New Material Co., Ltd

[published more than 80 books on industrial product marketing]

18 years It was published successively More than 80 copies Industrial products marketing professional books. More than 30 sets of industrial marketing video discs have been published.
Published in 2006, it is specialized in the sales of industrial products to major customers《 Key account sales strategy and project management 》, won the best marketing book of the year, has been reprinted 8 times so far, and the sales volume has reached more than 100000 copies Broken pin.
Published in 2008《 Seven secrets of Sales Excellence 》, won ten years of classic influence of excellent salesperson
Excellent marketing books;
In 2009:《 Marketing breakthrough strategy 》, won one of the seven outstanding marketing works of the year in China;
2010:《 Jam 》, was nominated for the annual marketing management new concept award.
2011: business war novels《 success or failure 》One of the most anticipated marketing novels of the year has been won Copy brush 6 times, sales reached 100000.
2012:《 Decomposition of actual operation of industrial product marketing 》Create the brilliant marketing of industrial products again;






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