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Instructor Team

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Ding Xingliang, chief consultant of IMSC

Honor of lecturer

President of Industrial Products Marketing Research Institute

Chief consultant of Industrial Products Marketing Research Institute

Senior Consultant of industrial product marketing

Pioneer of strategic marketing theory

China Europe International School of business administration EMBA

EMBA of dozens of famous universities such as Tsinghua University and Peking University

Distinguished lecturer of President class

Special guest speakers of large annual forum of more than 50 industrial products industry associations

Rich practical experience of enterprises

For 18 years, he has devoted himself to the professional training and consultation of industrial product marketing. He has more than 100 industrial product marketing consulting project experience and more than 3000 industrial product marketing training experience. He has published more than 80 books on industrial product marketing, and has been awarded the title of "gold medal author" by China Machinery Industry Press. He has unique research and profound consulting experience in industrial product marketing strategy, brand strategy, organizational design, salary performance, marketing business control, channel management, industrial product marketing talent system training, service marketing, key customer marketing, project marketing and other fields.

IMSC lecturer team: Mr. Wang Kui

Honor of lecturer

Senior industrial marketing experts

Senior Consultant / lecturer / senior partner of industrial marketing research

General manager of Xi'an Yinhe Electric Intelligent Electric Co., Ltd

Master's degree in power system and automation of Southwest Jiaotong University

Distinguished lecturer of EMBA president class, School of management, Xi'an Jiaotong University

ICQAC

National vocational senior enterprise trainer

2016 China excellent marketing training video award champion

More than 95% of the average training satisfaction, average 3 times + training reemployment

Ten years of practical experience in industrial product marketing

5 years of vice president of marketing of industrial products enterprises / 7 years of senior management experience of general manager

6 years of industrial product marketing training and consulting experience

More than 1000 large and medium-sized industrial enterprises have consulting and training experience, and some enterprises have invited to visit more than three times

He was vice president of marketing / general manager of Xi'an expeditionary science and Technology Co., Ltd. for 5 years, he achieved 4 times in 5 years

Led Xi'an Yinhe electric partner team to start their own businesses, doubling their performance for 4 consecutive years

Main course

He is good at leading courses, including sales strategies and skills for key customers, practical strategies for breakthrough of key customer relationship, senior public relations of government and business key customers, project-based sales process and strategy application, in-depth contact with informants, practical strategies and skills of business negotiation, actual combat of accounts receivable control and collection, and how to build a high-performance sales team More than 30 practical courses of industrial product marketing, such as "the professionalization and psychological motivation of sales team", "improving the creative executive power of sales team", "practical application of industrial marketing psychology", etc., have more than ten years of practical experience and unique training methods in building efficient teams, team building and motivation.

IMSC lecturer team: Mr. Chen Wei

Honor of lecturer

Senior lecturer of Industrial Products Marketing Research Institute

Famous bidding, key customer marketing management training experts

Executive member of Training Committee of China Enterprise Federation

Special expert of China procurement and bidding network

Director of bidding Management Institute of China Academy of management

"Top ten trainers" of Chinese enterprise education bidding

Main course

"Winning the bid is the hard truth," five steps and ten methods ", ten strategies for rapidly improving the winning rate, bidding strategy management, bidding psychological analysis, partner key customer maintenance and continuous marketing, interpretation of Bidding Law Implementation Regulations, bidding procurement department management, etc. With the strong promotion of the "Bidding Law", China's major customer (project) marketing has entered the era of bidding. Bidding has become the central issue of enterprise strategic decision-making, and bidding has become the most important means for enterprises to win profits. Chen Wei and Qingke Zhucheng bidding Management Research Institute have devoted themselves to winning the bid and winning profit model, which is a secondary revolution in project marketing, with strong foresight and practicability

IMSC lecturer team: Mr. Di Zhenpeng

Honor of lecturer

Partner / senior lecturer / Senior Consultant of Industrial Products Marketing Research Institute

Distinguished researcher of Chinese Academy of Sciences

Doctor of Business Administration School

Top ten excellent trainers in China

Senior professional marketing trainer

Main course

How to effectively delegate, role recognition and time management, how to delegate work, training course of core management skills for middle managers, how to become a marketing expert, how to carry out service marketing, excellent service marketing, building a high performance sales team, and how to be a good first-line supervisor.

IMSC lecturer team

Honor of lecturer

Senior lecturer of Industrial Products Marketing Research Institute

Invited Professor of Business School of Peking University

Certification of professional lecturer of management capability development system in USA

Lecturer of industrial management decision simulation series courses

"International Vocational trainer mentor" of London City Industry Association

Main course

"Map management ability evaluation", "management skills series of middle-level cadres", "practical basic management", "executive power", "target / time management", "team training and development", "marketing decision simulation", "sales and service skills", "sales performance management", "consultant sales", etc. Since 1991, he has led and managed the sales team. He has worked in six industries, six cities and started his own business. He has managed a sales team of more than 60 people and served as the general manager. He has rich experience in sales and management. It has developed a series of first-class domestic and international business management training courses.

IMSC lecturer team: Mr. Xiong Xiaonian

Honor of lecturer

Research on Senior Lecturer of industrial products

MBA / aactp international registered trainer

Peter Drucker, effective lecturer in management

Founder of Zhongdao marketing compass / five dimensional sales system

Consultant, huilue big data center, University of Waterloo, Canada

Lecturer of industrial and business school / Dushu University of entrepreneurship

12 years of professional manager / 5 years of practical experience in consulting and training

Main course

Sales control single step by step, winning strategy of key account sales, success of marketing system, face-to-face consulting sales, professional quality and role orientation of marketing manager, building wolf executive power of sales team, management cognition and role orientation of managers, time management and efficient work, effective communication, effective execution and excellent manager's Self cultivation, etc.

IMSC lecturer team

Honor of lecturer

Senior lecturer of Industrial Products Marketing Research Institute

Government procurement review expert

Civil aviation engineering and cargo evaluation experts

Experts in international bidding and evaluation of mechanical and electrical products

Bid evaluation experts of three large listed state-owned enterprise groups

Bid evaluation expert for fleet material procurement

Bidding technical consultant of several listed companies

Main course

"Expert analysis and control of bid", "government project control of bid", "exploration of new market", "12 plans of bid control" and "project control bid" have been working in Lenovo holding group for a long time, and successively served as technical manager, marketing manager, Bidding Manager, etc.

IMSC lecturer team: Mr. Zhang Jin

Honor of lecturer

Senior network marketing lecturer of Industrial Products Marketing Research Institute

Author of the book "how traditional industries take orders through the Internet"

Author of the book "fast and effective enterprise network marketing: B2B, bulk B2C"

Perennial network marketing consultant of many enterprises

In his early years, he served as the factory director and vice president of several enterprises

For many B2B enterprises to develop a successful integrated network marketing planning program

Research direction: network marketing of B2B and bulk B2C Enterprises

Advantage leading city: industrial products field, software industry, enterprise service industry

Main course

Core courses: network marketing in the era of big data, how to use the network to easily obtain orders, complete strategies for anti malicious click, generalized search engine marketing, and free online marketing resources.

IMSC lecturer team: Mr. Chen Siqian

Honor of lecturer

Lecturer of Industrial Products Marketing Research Institute

Senior Consultant of industrial product marketing

Practical experience

Mr. Chen Siqian was born as a technician in the workshop of the people's capital group. After he was transferred to sales, he gradually became a sales manager, regional director of Zhejiang Province, and general manager of the group company. He led the sales team of the group from several tens of thousands to seven billion yuan. With rich practical experience, Mr. Chen Siqian participated in the acquisition, integration and operation of three state-owned enterprises by the people's capital group, And successfully completed the acquisition target set by the group. At the same time, Mr. Chen Siqian has also participated in the acquisition of overseas enterprises of humanistic bearing, and has rich practical experience in enterprise merger, reorganization, financing and operation. People oriented bearing has more than 70 branches and more than 850 domestic sales teams. Mr. Chen Siqian also has a full say in how to efficiently carry out the overall management and comprehensive operation of the team.

IMSC lecturer team: Mr. Chen Ping

Honor of lecturer

Senior lecturer of Industrial Products Marketing Research Institute

Special professor of foreign aid training program of the Ministry of Commerce, Canadian scholar in the United States

Business management expert, legal working committee, Institute of international economic cooperation, Ministry of Commerce

Experienced Chinese, joint venture, foreign capital, and foreign local company's actual management

National Sales Director of large equipment of an enterprise in China's railway industry

Chinese senior manager of Canadian international multinational corporation

Main course

"Direct marketing, marketing strategy", "marketing strategy of direct selling for high-level products", "technical communication skills of direct selling for big customers", "technical communication of direct selling of big products and big customers", etc.

IMSC lecturer team

Honor of lecturer

Research on Senior Lecturer of industrial products

Famous marketing management training experts in China

Lecturer of Zhejiang University marketing class, Tsinghua University Research Institute

More than ten years of experience in marketing and marketing management

Experience of regional manager and marketing director of multinational foreign companies

Experience of general manager of key customer business department in domestic enterprises

Main course

Sales skills and strategies for key customers, practical tips for successful sales, effective promotion of the competition pattern of dealers, development and management of subordinate channels and retail terminals, brand promotion and marketing promotion of regional markets, sales skills of distributors in terminal stores, automobile sales elite training camp, and automobile dealer management practice.

IMSC lecturer team: Mr. Bao yingkai

Honor of lecturer

Research on Senior Lecturer of industrial products

Graduate student, Department of economics, Peking University

Master of business administration, University of Southern California (USC)

Main course

Key account sales skills, marketing management, performance management, target management, team management, key account development channel management and team building of gold medal sales, development and maintenance of key customers in risk and crisis environment, facing crisis directly - channel construction and management of gold medal sales, and win-win business negotiation skills.

IMSC lecturer team: Mr. Yan Zhimin

Honor of lecturer

Research on Senior Lecturer of industrial products

Invited lecturer of President classes of Tsinghua University, Jilin University, Zhengzhou University, etc

Special lecturer of China professional manager training and Certification Center

Invited experts of China international brand development strategy Federation

Author of bestseller "professionalization, hard truth of survival" and "bad marketing"

Main course

"Marketing team building", "langdao marketing staff practical skills training", "key account sales training", "excellent store management and shopping guide skills", "easy to make big money - dealer profit model innovation", "sales psychology", "excellent sales negotiation strategy".




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