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Industrial Products Marketing Research Institute and XCMG establish long-term training cooperation relationship

Click times: 2895 release time: 9:49:04, November 5, 2019
[training content]
        "XCMG road 2018 training" ten thousand miles "activity, Lanzhou, Shenyang, Shijiazhuang, Chongqing, Nanchang, Xuzhou stations; excavator dealers training" creative execution ".

        [training time]
2018-2019

        [customer profile]
       
In the 1940s, in the wake of the war of resistance against Japan, XCMG, which originated from the three factories, started the struggle course of sharing the same breath and destiny with the Republic of China.
In 1943, XCMG group was formally established. 75 years of concentration and 29 years of innovation. XCMG has always maintained the leading position in China's construction machinery industry. It is a large-scale enterprise with complete product varieties and series, unique competitiveness and influence Industry group.
The world's construction machinery industry ranks sixth, and China's top 100 machinery industry ranks fourth. The calm and atmospheric XCMG group adheres to the responsibility and mission of a great power, and advances steadily on the road of industry serving the country.
        XCMG integrates technological innovation into the development vein, and has produced a number of products representing China's and even the world's advanced level: 2000 ton all terrain crane, 4000 ton crawler crane, 700 ton hydraulic excavator, 12 ton China's largest large tonnage loader, 100m class Asia's highest aerial fire truck, and the fourth generation of intelligent pavement construction equipment, etc The industry has had a disruptive impact. At present, XCMG has a total of 82 domestic patents and more than 1 set of international patents. The latest evaluation results of more than 1300 national enterprise technology centers released by the national development and Reform Commission show that XCMG ranks 46th in the comprehensive evaluation and the first in the construction machinery industry with a score of 90.5.
        Technological innovation has become the winning weight for XCMG to shine around the world.

[course background]
XCMG road 2018 marketing training "ten thousand miles" activity was held in 2018, and the first stop of the activity was held in Lanzhou, an important town in Northwest China. The purpose of this training is to promote the professional level of products for customers, and to improve the professional service for customers. The general manager and Secretary of the Party committee of XCMG road machinery business department attached great importance to it, personally guided and participated in the formulation of the training program. On the eve of the activity, combined with the construction of the dealer team, the building of the sales elite team and the changes in the current market competition situation, the significance of marketing training was emphasized, and it was hoped that through a series of training activities of marketing business ability, the training program would be more efficient Speed up the marketing business ability and knowledge level of dealers' business personnel, and bring more professional and in-depth product services for road machinery customers.

"Training site"

[course content]
        1、 Sales staff's consulting sales skills based on Psychology
        1. Psychological core button for successful sales
        2. Conquer the psychological defense line of customers and win trust
        3. Attack type consultant sales - 4P marketing strategy
        4. Tactical application in acquisition commitment phase
        2、 Enhance the team competitiveness of sales staff
        1. Establishing new relationship marketing in construction machinery industry
        2. Building professional mentality of sales elites in construction machinery industry
        3. Construction machinery industry marketing development market key - "find the right person"
        4. The key of marketing and expanding market in construction machinery industry
        5. The key of marketing and expanding market in construction machinery industry
        ……

[achievement display]
Innovation is a sharp sword that can make a breakthrough, and only change can make enterprises develop in the current cruel market.
After the training, participants said that this round of training is very necessary. Through the study, XCMG's marketing team and local dealers have gained a lot, and have a deeper understanding and understanding of the product marketing service, the company's business policies, the application of CRM system / Roadhouse platform, and the product highlight advantages of XCMG road machinery. We have further strengthened our belief in bringing better products and services to our customers and our determination to serve road machinery customers wholeheartedly, In the future, we will better sell products and serve XCMG customers with more professional product knowledge and skills
     
Xugong Group Through systematic training, we should adapt to the new economic normal, face the new challenges of the environment, seize the new opportunities in the market Create brilliance again!


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