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[preview of open class] four steps of practical marketing for major customers of industrial products in 2020

Click times: 1617 release time: 2020-6-2 15:12:47

20% of the customers create 80% of the profits. How to control and manage these 20% of the big customers? We have trained 60% of the large and medium-sized well-known industrial enterprises in China by using the sales wisdom of 3500 large-scale and large-scale products sales cases, and have won unanimous praise for the classic course system!


1、 Major customers of publishing industrial products
More than ten books on Marketing


2、 Ppt display of key customer marketing



3、 Syllabus:

The four steps of the practical marketing book for the major customers of industrial products



4、 Review of previous open classes



5、 Cooperative customers
More than 3000 customer training:
Electrical automation
Abb, Siemens, Danfoss, baruf, Nanhai electric, China Southern Power Grid, Huanyu Group, Nari Jibao electric, Shanghai Electric, Shenzhen Wanxun automatic control, TBEA, Siemens bus, Chint instruments, Xuji group, Jiangsu Jinzhi Technology Co., Ltd., Nanjing lanneng Machinery Co., Ltd., Xi'an Runhui Instrument Technology Co., Ltd., Nanjing Zhongdian Electric Co., Ltd., Nanjing yapai Technology Co., Ltd., Yinshan intelligent Co., Ltd Nansida electric communication, Shanghai Electric, Nanhai electric, China Southern Power Grid, Jiulong Electric, Asia Pacific power efficiency, Zhejiang Feima group, Xiamen Kehua Co., Ltd., Emerson Electric, Keyuan automation group, Daquan electric, Nari Jibao, Zhejiang zhongkong, Zhejiang Wankong group, Zhengtai Electric, far east holding group, Zhejiang Wanma cable, TBEA, Xuji group, Philips

construction machinery
Sany Heavy Industry, Zoomlion, Xugong Group, Longgong group, Huali heavy industry, Shanghai construction machinery, Zhengzhou Yutong Heavy Industry Co., Ltd., Haitian plastic machinery, Shanghai Tunnel Engineering, Hubei construction machinery, Guangzhou Zhengli precision machinery, Zhende plastic machinery, Shanhe intelligent engineering machinery, Hangzhou Boiler Plant, Shenyang Blower Factory, Ningbo Xinda group, COFCO packaging and Printing Machinery Co., Ltd Sany crane, Dalian CNC machine tool equipment, Liuzhou heavy industry, Dalian heavy industry, Putzmeister

architectural engineering
Nanbo group, Jinjing glass, Xinyi Glass, Guangdong Qibin, Zhejiang East building materials, Zoomlion cement, Sichuan kaineng construction, Taibo Changjiang glass, Nanchang Anju technology, Zhejiang Baona steel pipe, Ningbo Fangtai kitchenware Nantong Suao elevator, Chongqing Mingzhu electromechanical Co., Ltd., Jiangsu Ruichi Pump Co., Ltd., Nanchang Anju Technology Co., Ltd., Huangshan Industrial Pump Manufacturing Co., Ltd., Shenzhen Chaobao Industry Co., Ltd., Beijing Chengdong Housing Manufacturing Co., Ltd., Tianjin lanchao special hoisting project, Beijing yadeya steel trade Co., Ltd., construction technology development in Hebei Southern Hebei Province, Armstrong world industry

Industrial raw materials

Hubei Yihua group, Nanjing Weier chemical industry, Shanghai Taite industry, Zhejiang Juner new materials, Hunan Songjing chemical technology, Jinan Shengquan Group Co., Ltd., Ruifu chemical (Shanghai), Ruiji scroll (Changzhou), Shanghai Jinfa Technology Development Co., Ltd., Shanghai Walker General Equipment Co., Ltd., Dongguan Huimei starch Technology Co., Ltd., Shunyi Development Co., Ltd. of Zhuhai Special Economic Zone, Shanghai Holly Industrial Technology Materials Co., Ltd

Bus, truck and automobile manufacturing
Xiamen Jinlong, Suzhou Jinlong, Zhengzhou Yutong, Jianghuai bus, Chang'an bus, Qilu bus, Hunan Sanxiang bus, Shanghai bus manufacturing, Sany bus, Midea bus, SAIC Group, Yaxing Benz, Audi automobile, Dongfeng Yulong, Volkswagen, Ruifeng automobile, Yanfeng accessories, renben group, Qianjiang Motorcycle, Benzhou motorcycle, Heping automobile, Dongchang automobile, Shandong time Wind group

HVAC and central air conditioning equipment
Carrier air conditioning (China) Co., Ltd., Shanghai YILENG Carrier Air Conditioning Co., Ltd., Jiangsu Shuangliang group, Haoshen Kaili, overseas and domestic marketing business department of Midea Group air conditioning, Shanghai Haoman refrigeration equipment Co., Ltd., Aucma freezer, Shanghai yateng refrigeration equipment Co., Ltd., Yantai Renyuan air conditioner, Shanghai Taijia power automation, Qingdao Hisense Group, Yuanda power automation, and Han Yi air conditioning and refrigeration equipment Co., Ltd., TCL power automation, Yingfeng group, Changzhou lancoxi valve, heating and refrigeration magazine, floor heating Engineering Industry Association

Other industries
WISCO group, valingheng steel, Angang Group, Datang Telecom, China Mobile, Shanghai Telecom, Lucent technology, China Mobile, Tiandi technology, Taizhou Yinshan brush, Wuhu ande logistics, Tianjin venture environmental protection, Bluestar Dongli film technology, Sichuan Zhengsheng environmental protection technology, Shanghai third line purification project, Zibo lvao environmental protection technology, Zhejiang Hengcheng cemented carbide, Zhejiang Weixing intelligent Instruments, Shandong hairunde instruments and meters

More than 300 consulting clients:
Nanbo group, Jinjing group, Baosteel Group, Sany Heavy Industry, Zhenjiang Siemens bus, WISCO, Hangcha group, Shenyang Haocheng electric appliance, Qingshan group, Shenzhen Wanxun instrument, Sichuan Zhengsheng environmental protection, Sichuan kaineng construction, TBEA, Weidmuller, Jiangsu Shangshang cable, Danfoss, Xugong Group, Shenzhen juntengfa, Midea, Dunan environment Xinxin Air Conditioning Co., Ltd., Nanjing Honglian Air Conditioning Co., Ltd., Guangzhou Shanghai, Shanghai, China Electronics Group, Shanghai Electric Co., Ltd Huangshan water pump, Shanghai Sanxian, Guangzhou Yuemei machinery, Anhui Xinyi cable, North Tower software, Shanghai Huili coatings, Shanghai Changqing electrician, Shanghai renben group, Shanghai Huaming power, Zhejiang lino, Harbin Dongfang alarm, Xiamen Jinlu, Dingli new materials, Suzhou Aode, Nanjing Hanrui, Nanjing Kangni Electromechanical, Chongqing Tianjian, Shanghai Nayu, Guizhou steel rope, Zhejiang Jinjin Laile, Shenzhen Tuobang, Shenzhen hongfucheng, NARI Group, Weisheng group, Suzhou World Expo, Shanghai walker, Huayi Electric

6、 Lecturer teachers



2020 - Industrial Products Marketing Research Institute - open class schedule
Fit level Subdivision module Subject of open class Days cost May June July August September October November December
Sales at middle and basic level Under the post epidemic situation, key account system course Who are our key account / key account classification criteria 2 days 5000 yuan / person June 20-june
Key account organization structure / procurement process / decision chain analysis - "find the right person"
Lubricant for the development of big customer relationship September 25-26
Demand guidance / purchase motivation mining of key customers - "doing the right thing"
Competitive negotiation of key customers November 20-21
Let service achieve loyalty of big customers
Sales at middle and basic level
Under the post epidemic situation, talent molding part - business process series courses



Business process management of industrial products and seven step analysis method 1 day 2500 yuan / person July 10-12 August 21-23 October 23-25
Analysis strategy of generalist informant / competitor informant 1 day 2500 yuan / person
4P demand guidance and value marketing 1 day 2500 yuan / person
Public relations of decision makers and iron triangle of price negotiation 1 day 2500 yuan / person
September 18-20 December 4-6
Credit management and accounts receivable 1 day 2500 yuan / person
Attack and defense strategy of large project operation 1 day 2500 yuan / person
Middle and senior management Under the post epidemic situation, create a landing execution system - marketing control series of courses Sales target and plan management 2 days 19800 yuan
(1 + 3 persons)
May 30-31 July 31 - August 1 December 18-19
Customer classification management strategy
Talent recruitment and film pressing training system
Personnel management and incentive system
Business development and process management
Operation management and funnel analysis
2020_ Industrial Products Marketing Research Institute - open class member discount price
Enjoy members Total days Total original price Current membership price 6W Enjoy rights and interests
Total 24 days Total price of 24-day courses: 104400 yuan / person
3 persons total price: 313200 / 3 persons
1. Lecturer / 3 times
2. Matching online learning course - E-learning / 10 students / half a year
3. Enjoy all courses live online / 2020


7、 Notes for registration
[participants]
It is suitable for industrial electrical automation, engineering machinery manufacturing, construction and installation engineering, chemical and industrial raw materials, automobiles and buses, central air conditioning and heating and ventilation equipment, industrial equipment manufacturing, mining and metallurgical energy, information communication equipment, environmental protection technology equipment and other industrial products enterprise marketing, key account manager, key customer sales, etc.


Location: Shanghai
Class time: 2020
Tuition standard:
Single course fee: 2500 yuan / day / person (20% discount for more than 3 applicants from one enterprise)
(including lecturer's teaching, teaching materials, materials, certificates, sales kits, guidance fees;
(meals, transportation and hotel should be responsible for themselves, and they can help to book preferential Hotels with negotiated price)

sign up two thousand and twenty The annual open class membership price is more favorable (see two thousand and twenty Open class schedule of Industrial Products Marketing Research Institute)

Tel: 021-68885005
                  400 920 6062
Registration method: Please follow below Fill in the form of "application receipt form" and send it to the person in charge of industrial products marketing research institute

Application form for open class

company

 

Telephone / fax

 

contacts

 

Department / position

 

Participants

department

post

Telephone

Hand machine

E-mail

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total participants:

 

Total amount:

 

Title invoice information:

Contact person of the Research Institute:

contact number:

 

Tuition payment account number:

Account Name: Shanghai Lingxi Culture Communication Co., Ltd

Bank of deposit: Industrial and Commercial Bank of China Limited Shanghai Pudong Development Zone sub branch

Bank account number: one hundred thousand one hundred and twenty-eight trillion and one hundred and twenty-one billion nine hundred million six hundred and sixty-seven thousand two hundred and thirty-three




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