长沙在酒店晚上怎么叫服务

Focus on industrial products marketing system for 20 years

Help 162 listed companies长沙在酒店晚上怎么叫服务

Hotline: 400-920-6062

Training news

Current location: home page >Training news

[preview of open class] build a marketing control system that can be implemented in 2020

Click times: 1609 release time: 2020-6-2 16:41:43

1、 Marketing control system solves eight problems
1. Marketing is the core driving force for the development of small and medium-sized enterprises, which plays a decisive role in the survival of enterprises. Marketing management is the key component of enterprise marketing department. However, the marketing of most industrial enterprises is facing the following eight Puzzles:

The Eighth National Congress of the Communist Party of China

puzzled

Description of specific problems

Problem diagnosis

The first puzzle:

The turnover of the sales manager takes away a lot of customer resources, especially big customers, which leads to a short-term shock in the company's business and a blank area in the market. What should we do?

Resource risk

The second puzzle:

Small enterprises rely on "Heroes", but the maintenance cost of heroes is too high. They like to challenge the company and bully the crown prince to lead the princes. The risk is too high. Or the boss controls the company's important customer resources, but he works overtime and is tired like a ghost. How can I grow?

Managing risk

The third puzzle:

In the early stage of sales, we work overtime; in the middle stage of sales, there is no news from afar; in the later stage of sales, we stop; how can we make the project survive?

Order risk

The fourth puzzle:

The division of labor between sales and technology is not clear, and there is mutual prevarication. The sales personnel often let the technology design the scheme, but the success rate is low; the technical personnel also often complain that the sales personnel are not professional, and the basic technology is uncertain, so they are in vain every day. What should the sales team do with communication and coordination?

Team risk

The fifth puzzle:

Sales managers have been stationed abroad for a long time, information is shielded, management is difficult, and the market forecast every month, quarter and half a year lacks basis. How can I strengthen management control?

Information risk

The sixth puzzle:

The degree of cooperation between sales and support often determines whether the project can be completed. However, when the project is completed, the sales personnel are often in high spirits and the technical personnel cry secretly; if the project is not selected, the sales personnel often scold each other, and the technicians are depressed. How can we formulate the policy of salary and performance appraisal?

Policy risk

The seventh puzzle:

Sometimes the sales cycle is long, once the new salesperson can not achieve sales performance in a short period of time, the mentality is distorted, the confidence is insufficient, the growth is difficult, and the turnover rate is amazing, how should we manage the sales team?

Employee risk

The eighth puzzle:

The sales process is difficult to control, the phenomenon of relationship marketing is growing, the expense is relatively serious, and the cost black hole is formed. How can we effectively control it?

Cost risk


2、 The core module of industrial product marketing control system

The Fourth National Congress

system

thought

key word

Business control system

Mainly in the marketing management of each node for effective quality control, through each sales process details of fine management, so as to achieve comprehensive marketing quality management.

Standardization

Administration

Talent management and control system

Establish a set of mature die pressing system to help new people better plan their growth, so as to copy talents like production workshops, and let new employees issue orders as soon as possible. The elderly set up career planning.

Die reproduction

Operation control system

Mainly in the management and control of the operation of information management and control, project management and control, cost control, so as to achieve everything in control.

Process control

Organization control system  

Mainly in the marketing management needs team cooperation, organization division of labor and cooperation, so as to achieve the ability to rely on the organization of marketing.

Team marketing


3、 Four guidance methods to ensure the implementation of projects


4、 [training + hands Volume + policy + guidance] Guidance outline

modular solve the problem Team learning content Team action results
set
order
mark
Sales target management system How to set a "real" sales target?   1. Combing: set sales targets according to the company's strategic direction in 2020 2. Optimization: decompose the sales target of 2020 to each quarter, month and week; formulate the implementation strategy of sales target; conduct repeated communication and confirmation of sales target How to design the company according to the sales target?
2. How to subdivide the sales target?
3. How to develop the sales strategy to achieve the target?
4. How to communicate and analyze the target with sales?
Customer classification management system How to maximize customer performance potential?   1. Carding: sort out the company's customers and formulate customer classification standards; describe each type of customers in detail (including characteristics, problems, competitors and opponent's strategies and requirements, etc.) 2. Optimization: formulate the service mode and attack strategy to deeply tap the performance potential of each type of customers 1. How to classify customers?
2. Sales coverage mode of different types of customers?
3. What strategies should be formulated for different types of customers?
4. What kind of personnel should different types of customers match?
5. How should big customers attack and defend?
build
group
team
Sales team training system How to improve the hit rate of new sales people and make orders quickly?   1. Comb: sort out the interview and training process of the company's sales personnel
2. Optimization: ① optimize the sales interview process; ② check the company's sales elites and refine their key competence and quality items; ③ sort out the company's business process and refine the key sales skills required by each node
1. How to design the process of recruitment and sales and the way to ask questions? 2. How to extract the quality model of excellent sales personnel? 3. How to build sales elites quickly and in batch through film pressing training system?
Sales team incentive system How to create incentive to bring out wolf team?   1. Combing: combing the current sales assessment and incentive mechanism of the company
2. Optimization: formulate and optimize the company's sales assessment mechanism and incentive mechanism
1. How to design the salary and flexible bonus of sales post?
2. How to design the key assessment indicators of sales department?
3. How to design commission system and index system?
4. How to design the incentive mechanism of sales process?
grab
too
Cheng
Business process control system How to control and optimize business operations to promote performance improvement?   1. Combing: clearly divide the company's sales business process according to the customer procurement process 2. Optimization: diagnose the problems existing in the key nodes of the company's process, optimize the sales links that have great impact on the business results, and put forward improvement plans 1. How to divide the sales process stages?
2. How to design the progress, success criteria, key task list and operation method of each milestone in the sales process?
Sales meeting management system How to use meetings Managing performance and training Team?   1. Combing: review the problems existing in the weekly / monthly sales meetings of the company
2. Optimization: formulate the process, content, form and script of sales meeting; design the unified data report of weekly / monthly forecast meeting; hold a sales meeting according to the optimized form and report
1. What should be checked in the annual, quarterly, monthly and weekly sales meetings?  
take
junction
fruit
Performance analysis and vulnerability management system How to accurately predict performance and speed up progress?   1. Comb: design the funnel and fill in the corresponding funnel with the items in hand
2. Optimization: predict and analyze the future business trends and problems according to the project status; formulate the next step performance improvement plan
1. How to establish sales funnel?
2. How to diagnose opportunity status and efficiency through funnel? 3. How to make breakthrough strategy through state judgment?
4. How to forecast the next month's target by analyzing the monthly sales data

5、 Review of previous open classes


6、 Lecturer teachers



7、 Publishing books and CDs of industrial products marketing control



8、 Notes for registration

1. [participants]
It is suitable for industrial electrical automation, engineering machinery manufacturing, construction and installation engineering, chemical and industrial raw materials, automobiles and buses, central air conditioning and HVAC equipment, industrial equipment manufacturing, mining and metallurgical energy, information communication equipment, environmental protection technology equipment and other industrial products enterprise chairman, marketing general manager, sales director, regional manager, etc.
2. [class time] two thousand and twenty
3. [location] Shanghai
4. [tuition standard]
Enterprise course cost: 19800 yuan / 1 + 3 people [Marketing General Manager / Director + 3 senior sales manager]
Marketing control is more important for managers, welcome to lead the team to learn, 1 + 3, easier to implement
(including lecturer's teaching, teaching materials, materials, certificates, sales kits, guidance fees;
(meals, transportation and hotel should be responsible for themselves, and they can help to book preferential Hotels with negotiated price)
5、 Tel: Mr. Ding     021-58211270  
                                   
400-920-6062

Registration method:

Please follow below After filling in the relevant information in the form of "application receipt form", it will be sent to the person in charge of docking industrial products marketing research institute.


Application form for open class

company

 

Telephone / fax

 

contacts

 

Department / position

 

Participants

department

post

Telephone

Hand machine

E-mail

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total participants:

 

Total amount:

 

Title invoice information:

Contact person of the Research Institute:

contact number:

 

Tuition payment account number:

Account Name: Shanghai Lingxi Culture Communication Co., Ltd

Bank of deposit: Industrial and Commercial Bank of China Limited Shanghai Pudong Development Zone sub branch

Bank account number: one hundred thousand one hundred and twenty-eight trillion and one hundred and twenty-one billion nine hundred million six hundred and sixty-seven thousand two hundred and thirty-three



Previous: [preview of open class] training system for elite talents of industrial product marketing in 2020 return
Next: [review of open class] from July 18 to 19, 2020, the Industrial Products Marketing Research Institute successfully held an open course of "key customer practical marketing secrets"

Leave a message immediately for training materials: