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[review of open class] August 21-23 the open course of die pressing system for industrial product marketing elites was successfully held

Click times: 419 release time: 2020-8-25 13:29:44


July 27-30, Molding of industrial marketing elites system Open class as scheduled Held in Pudong, Shanghai Sponsored by industrial products marketing research institute, This course mainly shared Business process management of industrial products and seven step analysis method Analysis strategy of generalist informant / competitor informant 4P demand guidance and value marketing Course theme.


"A group photo of Mr. Ding Xingliang and the students


There are about 30 industrial enterprises, many sales elites participate in


"Students attend the class


[course background]
           There are eight puzzles in the training of marketing talents in industrial products enterprises
1. The number of new employees who are unable to meet the requirements of the market will not be able to meet the requirements of the market;
2. The newcomers can't afford to pay their own bills, which leads to low enthusiasm, lack of passion and insufficient training. Their mentality has been greatly hit, resulting in brain drain and high cost;
3. The elderly basically lack of effective management experience, business background and strong sales ability, but they are unable to lead new people, or it is more troublesome to lead new people. It is better to do their own work than to let them train, and they are not competent for the requirements of management posts;
4. At present, there is no mature experience or system to effectively copy or train new people, which leads to the inability to refine experience, and there is no corresponding sales manual or classic case to train others;
5. At present, the company's training system is not perfect, which basically relies on external training. Internal training can be more economical from the perspective of experience and cultural heritage. Therefore, it is very important to set up a team of internal trainers;
6. The personnel management of the sales system is all pressed on the line manager, and the absence of human resource management results in the failure to give full play to its functions;
7. The lack of human resources planning in the sales system, the demand and supply of personnel depend on the sense, and the lack of a sense of integrity leads to uncoordinated and random recruitment;
8. The company's personnel training is lack or the training system is not perfect, lack of training needs analysis and training summary, the implementation of training is simple, and the staff development stamina is insufficient.


[course content]
        1 Standard industrial products business process system and Seven step analysis of the eight parts of the Dragon
      Starting from the unique characteristics of industrial product sales, this course analyzes the five characteristics and eight puzzles of industrial product marketing, clarifies the 14 different levels of arrangement logic in the process of business process, and helps sales personnel understand the content and meaning of each key node, clearly divide the stages of the project, and explain the core knowledge points and tools, combined with cases and simulation exercises Have the ability to use refined management ideas to sort out business processes. In marketing and service management, effective quality control is carried out for each node, and refined management is carried out through each process detail, so as to achieve comprehensive marketing quality management.
"Mr. Ding Xingliang gave a lecture on the spot

        two Industrial products Analysis strategy of generalist informant / competitor informant
In general, there are two key stages in the whole process of the project. In this case, the success rate of the whole project will be greatly improved. "Informant" often plays a very important role in the sales process. "Informant" is the "noble person" in our sales. We know that some industrial products have large sales amount, long cycle, many decision makers, and the sales process is very complex. If we can't find an "informant" who is familiar with the internal situation of customers to guide us, then the situation is undoubtedly that "blind people ride blind horses and come to the deep pool at midnight", it will be very dangerous, "informer" is our "guiding light".
This course will bring students to know the depth of contact and promote customer relationship from bottom to top. Teach students to use different communication skills and psychological skills to quickly break through the trust of key people, and deeply analyze the deep-seated original needs of different roles from the micro perspective, so as to promote the project progress and deal. The course has become a required course for 60% of Global 500 enterprises to train industrial product sales elites!
"Teacher's lecture

         three 4P demand guidance and value marketing
Consultant marketing is a new and competitive marketing concept and mode. It is different from traditional marketing in the aspects of relationship between enterprises and customers, satisfaction of customers' needs and marketing process. Consultant marketing emphasizes the equality of relationship with customers and strives to realize the "win-win" between enterprises and customers. Its value is embodied in the accuracy and interaction of marketing itself, customer value and enterprise value.
This course makes an in-depth study on the consultant marketing model, and analyzes the application of this marketing model in the marketing of industrial products. To provide customers with mutually agreed solutions, how to discuss with key decision makers, how to influence the purchase process, and define the assessable and predictable risks. Professional, practical and effective.
"Teacher's lecture
      

[wonderful review]
        Several lecturers For many years Experience of marketing executives in industrial products enterprises, research attainments in industrial industry, and rich teaching experience
Through
Through the in-depth analysis of the practical cases, the trainees experienced a nutrition feast combining ideas, skills, processes, cases and systems, which benefited a lot.


"The participants spoke actively


Training course design method: Teaching 30% + Case Sharing 20% + scenario simulation 20% + auxiliary tools 10% + action plan 20%
"The participants spoke enthusiastically


[summary]
Through this training, the trainees have a more systematic understanding of industrial product marketing, master more sales skills, and further improve the quality and ability of enterprise sales team.
Training is not only a learning process, but also a pleasant journey of ability accumulation. We hope that the students and enterprises will constantly improve the marketing knowledge system, lay a solid foundation, and help achieve performance Speed up the realization of personal and enterprise growth dream!
Finally, thank you for your trust in the industrial products marketing research institute and participate in this course. See you next time!

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