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[consulting start] the Research Institute and linkage technology marketing system consulting project was officially launched

Click times: 3475 release time: January 3, 2020 13:17:23
On December 24, 2019, Industrial Products Marketing Research Institute And Foshan City Linkage technology industry Co., Ltd The launching meeting of marketing consulting project was held in the conference room of the integrated office building of the linkage headquarters. The chairman, CEO, President of industrial products marketing research institute and other project team members from both sides attended the kick-off meeting.
At the kick-off meeting, the chairman of linkage technology made an important speech. She pointed out the current marketing problems and difficulties of linkage technology, and said that the cooperation with industrial products marketing research institute was a prudent choice made after many in-depth communication, and encouraged and hoped that employees would actively participate in the project. Then, as the project leader, Mr. Ding Xingliang, President of industrial products marketing research institute, briefly introduced the content and significance of the marketing consulting project. The project design mainly includes business model and organizational structure design, personnel training and Salary system design, market strategy and project management By highlighting the advantages of top-level design, we can optimize the current enterprise marketing management mode to the greatest extent. He said that it is a very wise behavior for enterprises to choose consulting companies, but any excellent enterprises can not do without the assistance of consulting companies.

        [company profile]
        Established in December 1998, Lianhe science and Technology Industry Co., Ltd. has been focusing on R & D, production and sales of semiconductor back channel packaging and testing equipment. It has become a well-known supplier of semiconductor components, integrated circuit testing and laser printing equipment in China.
Its product line includes "QuickTest" ™” Semiconductor system test ™” Industrial laser printing equipment ™” Machine vision detection system. The performance of the three systems has reached the advanced level of similar products in the world. It is the only manufacturer in the field of semiconductor back channel packaging that can provide three series of equipment at the same time.
        The company combines the industry's cutting-edge technology with innovative thinking, and has been pursuing product technology innovation for many years. The company has modern testing technology basic laboratory, product R & D center, product application service team and other professional technology R & D departments to meet the multi-level needs of different customers for product solutions. The company's R & D personnel account for 40% of the total number of the company, 15% of the personnel with master's degree or above, and more than 60% of the company's employees are professional and technical personnel.
        Linkage technology is a national high-tech enterprise, a software enterprise in Guangdong Province, a strategic emerging industry cultivation enterprise in Guangdong Province, and a key enterprise supported by the "Eagle program" in Nanhai District. It owns Guangdong Province semiconductor integrated circuit packaging and testing equipment engineering technology research center, and has undertaken more than 20 government projects at all levels, including the innovation fund projects of the Ministry of science and technology of the people's Republic of China and the innovation fund projects of Guangdong Province, It has 3 invention patents, 10 utility model patents and 14 software copyrights.

"Linkage technology office building"

        [consultation module]
I. business model design
        Characteristics of the three types of products and evaluation of business models
        2、 Planning of organizational structure
        Several possibilities of organizational design, their advantages and disadvantages are compared
        3、 Talent development and training
        Ability model design, training program and mechanism
        4、 Design of salary assessment
        The design of salary system and the index of examination and management
        5、 Formulation of market strategy
        Study the competitors and plan the market strategy of three kinds of products
        6、 Project management system
        Summarize a set of project management system and the cooperation mechanism of sales team


"Consultation project kick off meeting"

        [summary]
        The chairman stressed that the heads of all departments should attach great importance to the work of the project team, fully cooperate, coordinate and support the work of the project team, ensure the smooth development of the marketing system consulting work, strengthen the basic management work with the help of the advanced ideas of the consulting company, further improve the work efficiency, and realize the maximization of the company's benefits.
        consultation The overall idea of the project team was greatly affirmed by the participants of this linkage, and the participants expressed their opinions one after another The launch of this project is just in time, It is in line with some difficulties in their current practical work, and expressed their sincere expectation and good wishes for this project.

        This time, the industrial products marketing research institute has reached a cooperation with the linkage technology We will spare no effort to help the linkage technology to realize the performance take-off.


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