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[open course review] April 25-26 the open course of system improvement scheme for doubling the marketing performance of industrial products was successfully held

Click times: 3783 release time: June 4, 2019 10:36:34


April 25-26, System improvement scheme of doubling the marketing performance of industrial products Open class Held in Pudong, Shanghai Sponsored by industrial products marketing research institute, This course mainly shared Five systems for performance improvement Course theme. Around“ Industrial product brand promotion system Industrial products marketing system Industrial products compensation and performance system Public relations system for key customers of industrial products Industrial product marketing talent development system ”Five major systems of comprehensive in-depth counseling, aimed at To enhance the marketing thinking of the trainees, help the industrial products enterprises win the market and create the strongest competitiveness. Mr. Ding Xingliang The whole course as the main teacher of this course.


"A group photo of Mr. Ding Xingliang and the students

[course background]
        1、 Five challenges facing industrial enterprises:
        1. The market competition is becoming more and more fierce, the price is getting lower and lower, and the profit is getting thinner and thinner; there is no brand, no strong platform to support, the company has no voice in selling products; in the process of bidding and developing distributors, we need strong support from brands How can industrial products enterprises carry out the card marketing strategy so as to create an unshakable King position in the subdivided industries?
        2. In the sheep business model all over the country, the boss can't control the terminal, and the phenomenon of single rejection often occurs; the staff leaves, the customer resources are lost, and the company's business is delayed or even suspended; the relationship marketing is in danger, and the cost exceeds the budget, how can the company effectively control the relevant black hole? How to effectively control the marketing team of industrial products enterprises, from extensive management to fine standardized management? How to establish a standardized marketing control system to build a century old enterprise?
        3. Long marketing cycle and complex accounts receivable, how to apply KPI assessment every month? The marketing process is often attributed to teamwork. A customer is even tracked by 2-3 regional managers. How should the assessment be carried out? How to motivate the marketing team of industrial products? How to design key performance indicators for different levels of personnel?
        4. 20% of the major customers account for 80% of the sales volume. It is an inevitable trend of the market to pay attention to the big ones and let the small ones go. However, the threshold for 20% of the big customers is relatively high. How to knock on the door of the big customers, how to successfully deal with the big customers, how to continuously expand the market share, and how to continuously cooperate with the big customers? How to establish a strategic cooperation mechanism?
        5. Many novices, difficult to cultivate, slow growth, poor team stability. The internal personnel training system can not keep up with, and the external non industry training is often not targeted, which leads to the long-term lag of talent training. How to effectively promote the transformation and landing of training knowledge and create the core talent competitiveness of the enterprise itself How can industrial enterprises copy excellent marketing talents in batches? How to develop a talent development system?
        The above five core problems have affected the enterprise's performance doubling and the possibility of the enterprise to become bigger. Based on the research of nearly 17 years and the practical experience of 300 consulting projects, the industrial products marketing research institute aims to get rid of the confusion and let you grow rapidly [ten times in three years].


        [course content]
        Five systems of performance doubling
        1. Industrial product brand promotion system: enlarge the funnel mouth;
        2. Industrial products marketing control system: improve the success rate;
        3. Industrial products salary performance system: stimulate personal passion;
        4. Public relations system of industrial products for big customers;
        5. Industrial product marketing talent development system: rely on team strength.

"Five systems for double performance

        [course review]

        Mr. Ding's unique insights and teaching skills have subverted the traditional thinking mode of students. He is good at using case teaching method to make students understand the essence of the course and understand the mystery of industrial product marketing. At the same time, he pays attention to the diversification of teaching forms and frequently interacts with the students, making the class interesting and informative.

"Mr. Ding Xingliang teaches

        Mr. Ding pays special attention to encouraging students to think. In order to improve the quality of training, focus the attention of the trainees and enhance their participation, so as to carry out group competition and simulation practice exercises for the trainees. The compact and effective training form ensures that each trainee can learn something. Each group independently selects the team leader to form a temporary team to jointly complete the classroom tasks, stimulate the sense of responsibility and mission of each trainee, maximize the energy of individual and team, and turn the on-site training into a fertile energy field.

"Participants express their views

The landing course makes the students highly concentrated and listen carefully!

"The classroom atmosphere is active


"Students answer questions
[summary]

During the two-day course, I believe that the trainees will gain a lot. Both the theoretical literacy and practical ability of marketing personnel will be improved, which will lay a solid foundation for the future marketing work. Marketing is the foundation of the survival of enterprises, and the training of marketing personnel is our top priority. Knowledge is precious. Individuals and enterprises must seize the opportunity to transform the theory of "performance doubling" into a practical weapon for the survival and development of enterprises with practical actions, so as to witness the miracle of "performance doubling"!

Finally, I would like to thank the major enterprises for their support and enthusiasm for this open class. From May 11 to 12, the industrial products marketing research institute will hold the next open class with the theme of Open course of molding system for industrial marketing elites Enterprises are welcome to sign up in advance!

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