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[review of open class] the open course of industrial product marketing "building a marketing control system for implementation" was successfully held on December 6-8, 2019

Press time: 12:12:10:02, 2019-3602

December 6-8, Industrial Products Marketing Research Institute held a 3-day Building a marketing control system for implementation Open class Ding Xingliang teacher The course was held by the enterprises such as Suzhou hongyuce group, Suzhou Longteng group, Shanghai haiceng automation group, Shanghai haiceng Machinery Co., Ltd. More than 40 entrepreneurs and marketing leaders participated in the study.

"Classroom scene"


[course background]
"To change, an enterprise is to seek death; if it does not change, it is to wait for death." This is a sentence circulated among the owners of industrial enterprises. Because of this, the majority of bosses prefer to wait for death rather than seek death. As a result, the enterprises waiting for death are more and more like the frog in the warm water. They are scalded to death, but many enterprises seeking death have survived successfully.
There are many ways for enterprises to change, such as internal management reform, transformation and upgrading, industrial upgrading, listing financing, merger and reorganization, etc., but many enterprises are difficult to choose which way is suitable for their own industry and enterprise prospects. Small and medium-sized enterprises, in particular, are in a dilemma of "no direction, no ability, and no willingness to give up". From the development process of many successful private enterprises, there are five trends: 1. From price to value; 2. From tradition to emerging; 3. From manufacturing to creation; 4. From OEM to brand; 5. From export to domestic sales.
The above five development trends: from price to value, it needs more ability; from traditional to emerging, it needs more courage; from manufacturing to creation, it needs more technological innovation; from OEM to brand, it needs more time; from export to domestic sales, it needs more pattern. But these things are not so easy to change. The easiest thing to change, and what enterprises can use immediately is marketing control.
Therefore, from extensive management to refined marketing management and control will be the key to the success or failure of enterprises in the next round of competition and elimination.
      In order to meet the urgent needs of Chinese industrial product enterprises to improve the overall quality of marketing directors, the Institute of industrial products marketing held this issue of "building a practical marketing executive" to meet the urgent needs of improving the comprehensive quality of marketing directors of industrial products enterprises Marketing control system.

[course content]
Basic definition of management and control Marketing and service In management, for Each key node Carry out effective quality control, pass Details of each process conduct Fine management In order to achieve Total marketing quality management
Marketing management function: eight phenomena
Business management system: Fine Management
3. Human culture system: empowerment of die pressing
IV. operation control system: six control points
1 - Information Management: registration of information, authenticity and integrity of information, timely update
2-process Management: stage division, stage positioning of business promotion and process analysis
3-funnel Management: establish funnel diagram, analyze funnel and realize funnel management and control
4-sales forecast: analyze the monthly sales data and make a good forecast for the next month
5-customer Management: according to different customers, classify management and formulate effective management strategy
6 - Software solidification: use software to solidify daily management, form tools, etc
Organization and cooperation system: Division of labor among teams
Vi. implementation system: three measures

"Business management system: Tianlong No.8 Department

[wonderful review]

      Mr. Ding taught the students eight puzzles of marketing management and control in industrial enterprises. With his original marketing theory and rich practical cases, he vividly explained the "Tianlong eight departments" of the business management and control system; shared the four marketing control tools of organizational control, application control, talent management and business management; explained the core knowledge points and tools; and improved the use of refined management ideas Ability to organize business processes.
Tianlong Babu is a set of refined management tools specially developed for the characteristics of long cycle, complex process and numerous personnel involved in the marketing of industrial products. Tianlong Babu is a refined process control idea. Only by focusing on the process can we have results, which is very important for the marketing of industrial products.
The students were attracted by Mr. Ding's easy to understand teaching method, solid marketing theory and rich marketing experience. Under the guidance of Mr. Ding, the students actively shared and discussed their own marketing experience and confusion, all of which benefited greatly. They lamented that there were such systematic and comprehensive marketing tools, methods and skills.

"Classroom


[summary]

For enterprises, change is a painstaking and gradual process, and will face many challenges and difficulties during the change period. However, no matter how rough the road is, you must keep going, because if you don't change, you must die. Change is a hurdle that you have to go through, and it's the only way for you to continue to grow. It's up to you to choose whether you're terminally ill or you're going to have a major operation on your own. The development trend tells you that marketing control is one of the things you need to consider immediately.
You can not do it, but you can't do it without thinking, because more and more enterprises begin to attach importance to marketing control. When the enterprise customer is out of control, when the enterprise brain drain occurs, and when the agent of the enterprise learns to ask for more ratio from you, you should stop and think about why this situation occurs. Here, we think that this situation will be more in the future, and the way to eliminate this situation is to carry out effective marketing control. It can be said that marketing control determines the future cost of enterprises.
Through three days of intensive and efficient learning, the students have clarified the marketing management ideas and mastered the marketing methods of industrial enterprises, which has laid a theoretical foundation for the follow-up enterprise marketing management practice.
Finally, thanks for the support and enthusiasm of major enterprises for this open class, industrial products marketing research institute is committed to bringing the best and most scientific marketing strategies and methods to enterprises.

"Classroom scene"
   


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