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[training news] the research institute once again carried out the training of "business management system and practical skills" and "building a high performance elite sales team" for Sany Heavy equipment

19-456: 44: 10
Since 2010, the industrial products marketing research institute has provided industrial product marketing training services for Sany for many times. The courses are targeted, the training system is systematic, and the senior skills and professional degree of the lecturers are fully recognized.
        February 11-14, 2019 (from the seventh day of the new year to the tenth day of the new year), the industrial products marketing research institute once again Shenyang Three heavy equipment Co., Ltd do Business management system and practical skills Building a high performance elite sales team More than 140 marketing and service personnel participated in the training. The senior lecturers for this training are Mr. Ding Xingliang , Mr. Yan Zhimin

The purpose of this training is to further strengthen the comprehensive strength and competitiveness of marketing and service personnel, improve the execution efficiency, and strengthen the team building, so as to lay a good foundation for the company's development and sustainable development.


"Teacher Ding training site"

[enterprise background]
        Sany Heavy Equipment Co., Ltd Sany Heavy Equipment Co., Ltd. is a large-scale equipment manufacturing enterprise specialized in R & D, manufacturing and sales of complete sets of coal mining equipment, which was established in January 2004. At present, it has two parks of comprehensive excavation and fully mechanized mining, with a total area of 850000 square meters and more than 5000 employees. It has been recognized as a national enterprise technology center and a national high-tech enterprise. It has won the National May 1st Labor award in 2011. It has a national post doctoral research station, the first academician workstation in the industry, a provincial engineering center, a provincial engineering laboratory, and a provincial key laboratory. It is a demonstration unit of developing and strengthening enterprises through intellectual property rights in Liaoning Province. It has passed the national ISO9000 quality system certification, ISO14001 environmental management system certification, OHSAS18001 occupational health and safety system certification and German TUV certification.
On November 25, 2009, Sany Heavy was successfully listed in Hong Kong (Stock Code: 00631. HK).
The company's products are mainly divided into fully mechanized excavation and fully mechanized mining.
        Among them: roadheader has formed a full range of products with cutting power ranging from 55-418kw; the ebh418 horizontal axis roadheader exhibited at the 14th International Coal Machinery Exhibition on October 28, 2011 is the rock roadway roadheader with the largest cutting power in the world; the world's first rock roadway large slope roadheader ebz260d can realize the normal work of the roadheader in the range of - 25 ° to + 15 ° slope, far exceeding the industry standard.
        In the field of fully mechanized coal mining, the company successfully launched the first set of fully automatic combined coal mining unit based on integrated design and manufacturing, leading the industry to the direction of complete set and automation; the first set of automatic coal plough unit suitable for mining 0.8-1.6 m thin coal seam broke the monopoly situation of foreign manufacturers in this field, filled in the domestic blank, and was listed in 201 by the Ministry of science and technology of the people's Republic of China 2 years 863 science and technology plan support scope. The mining efficiency of plough is three times of that of traditional shearer, which is of great significance to improve the utilization rate of coal resources in China.
As of October 2011, the company has applied for 761 patents and authorized 480 patents. "Coal roadway driving anchor integrated automatic rapid tunneling technology" won the first prize of science and technology of China Coal Industry Association, "Hard Rock Roadheader" invention patent won the 12th China Patent Award, and roadway roadheader won the 13th China Patent Award appearance design gold award.
The company's products have been successfully applied in more than 500 mining areas in Shaanxi, Shanxi, Guizhou, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Hunan and other major coal producing areas, and exported to Russia, Ukraine, Australia, Iran, Philippines, Indonesia and other places. Among them, the market share of roadheader production has been ranked first in China for four consecutive years.
On March 20, 2009, Premier Wen Jiabao, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, inspected Sany Heavy equipment and said earnestly: "I once said that Sany should become a world-class enterprise. I hope that with the wisdom and strength of all staff and workers of Sany, our enterprise can stand steadily on the top of the world."
Sany Heavy Equipment Co., Ltd. is committed to transforming traditional industries with high and new technology. It plans to build the company into a landmark enterprise of energy equipment in five years, so as to make Sany products a world-famous brand.

Sany Heavy Equipment Co., Ltd

[course background]
Five characteristics of construction machinery sales:
First, the transaction of the project The cycle is long The problem can only be solved through multiple communication;
Second, the project sales amount is too large, the customer chooses the supplier Very careful
Third, attach great importance to it After sale service Business At the same time, it is listed as the factors of project evaluation;
Fourth, customers are very careful in purchasing goods Project evaluation team Decision making;
Fifth, people and products are indispensable People compare products Come more important;
At present, in the sales process of construction machinery, because of the long project cycle, obvious relationship marketing, basic sales personnel master a large number of customer information, resulting in relatively opaque sales process. Therefore, the relative sales process is relatively extensive, and it is not easy to grasp the sales process in the actual sales process. Therefore, the training of marketing talents in industrial products enterprises has produced a series of puzzles.
      Starting from the unique characteristics of industrial products sales, this course analyzes the five characteristics and eight puzzles of construction machinery sales, clarifies the arrangement logic of 10 different levels in the process of business process, and helps sales personnel understand the content and meaning of each key node and clearly divide the stage of the project by explaining the core knowledge points and tool methods, combining with cases and simulation exercises, And has the ability to use refined management ideas to sort out business processes.


"On site training"


[wonderful review]
Compared with the south, Liaoning's spring is relatively late, but the cold wind can not stop Sany people's enthusiasm for learning.
During the Spring Festival, more than 140 Sany Heavy equipment marketing service personnel from all over the country gathered in Shenyang for a four-day Spring Festival centralized training. The trainees are trained and studied around the practical case analysis, quality improvement, product knowledge and experience sharing.

"Teacher Yan training site"

The training content is closely around the business management system and building a high-performance team. At the meeting, the teachers mainly analyzed the key points and difficulties of marketing, and carried out in-depth analysis combined with practical cases; from team to individual, from theory to practice, the trainer made systematic improvement in marketing, management, channel and team.
"Student group competition"

[summary]
This training, successfully ended!
In the era of industry 4.0, the manufacturing industry needs to take the brand line, change the world with quality, create value with core technology and service ability, and we need to inherit the spirit of enterprise and set up the flag of national heavy equipment.
In order to better improve the overall marketing level of the enterprise and meet the strategic needs of the enterprise, Sany people need to continue to strengthen their own requirements, from qualified to excellent, from excellent to better; to make Sany products become a world-famous brand and stand steadily on the top of the world.
A good start to the new year, charging time. Looking forward to 2019, the goal is ahead and the dream is calling. Industrial products marketing research institute is looking forward to meeting you.
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