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[training news] the Research Institute carried out the training of "consulting sales skills and senior public relations of key customers" for Tianji coal chemical industry group

Click times: 4470 release time: 10:47:13, June 4, 2019
On February 12-13, 2019 (the eighth day of the first month), industrial products marketing research institute Mr. Wang Kui by Tianji Coal Chemical Industry Group Co., Ltd do Consultant sales skills and high level public relations for key customers Course training, this is the first state-owned enterprise training of the Research Institute in the new year. Mr. Wang came to Tianji coal chemical industry for the fourth time. During this trip, we saw the sales performance of Tianji coal chemical industry in 2018 made a historic breakthrough, and the profit and sales volume reached a new level! Looking forward to the training, Tianji coal chemical industry can create another brilliant!

"Teacher Wang's teaching scene"

[enterprise background]
          Shanxi Tianji coal chemical industry group Ltd. is located in Lucheng, Shangdang basin, formerly known as Shanxi chemical fertilizer plant. It is the first large-scale modern enterprise to produce high-efficiency compound fertilizer with coal as raw material by introducing 11 patented technologies and equipment construction from 8 countries including Germany, Japan, France and Norway in the early 1980s. After more than 30 years of development, it has developed from a single compound fertilizer production enterprise to a comprehensive large coal chemical industry group with nitro fertilizer as the main component and nitro chemical industry and fine chemical industry as one.
The enterprise has passed the ISO9002 quality system certification, ISO14000 environmental system certification, measurement system certification and national laboratory accreditation. The technology center is one of the three "national enterprise technology centers" in Shanxi Province, ranking first in the field of coal chemical industry in China. The self-developed "Research on development and application of large-scale Lurgi coal to ammonia process technology" has won the second prize of national science and technology progress award. It has been awarded "advanced unit of safety production in Shanxi Province" and "model enterprise of safety production in Shanxi Province" for many times. The three-level prevention and control system of environmental protection has been established and improved. The environmental protection department of Shanxi Province has summarized the water environment risk prevention and control work of the company as "attaching great importance to, systematic assessment, scientific design and management first" and popularized in the whole province. The leading product "Tianji brand" nitrophosphate fertilizer is "China famous trademark" and "China famous brand product", and "Tianji" brand is rated as "China's most valuable brand". It has won the highest award of the Chinese government - Shanxi provincial government quality award, "National May Day Labor Medal" and "national quality management outstanding enterprise", and is "China's petroleum and chemical technology innovation demonstration enterprise".


"Panorama of Tianji Group Headquarters

[course background]
Advisory sales is a new sales concept and mode, which originated in the 1990s, with rich connotation and clear practicality. It refers to a sales method in which sales personnel introduce products with professional sales skills, apply analytical ability, comprehensive ability, practical ability, creative ability and persuasive ability to meet customers' requirements, foresee customers' future demands and put forward positive suggestions.
To promote product and sales team. This year, Tianji coal chemical group put forward the goal of "building a consultant sales team" to improve the sales skills of the sales team. Therefore, Mr. Wang was invited to carry out this round of training within the enterprise, so that everyone could change their sales ideas, learn the skills of advisory sales, further enhance the charm of personal marketing, and promote marketing to a new level.


[wonderful review]
      In the first stage of the course, Mr. Wang used his years of practical experience in industrial product marketing management and training to analyze the thinking of consultant sales to the trainees, and what kind of sales personnel would be favored by customers; he proposed three major requirements for professional sales consultants, KBS. As an excellent sales personnel, he must have professional knowledge, professional quality and position willing to trust Professional communication skills. In addition, it also explains the skills of consulting sales, the identification and resolution of objections, and the skills and methods of transaction. The course system is comprehensive, so that students enjoy a wonderful knowledge feast.

"Classroom scene

      In the second stage, Mr. Wang focused on "strategies and skills of high-level public relations for key customers" as the theme, starting from "three major trends in sales of key customers". Combining with the examples around him, the teacher made a comprehensive analysis of the "breakthrough strategy of key customers" with solid theoretical knowledge and vivid cases, and specifically analyzed the seven typical characteristics of high-level and public relations The problems that must be solved and the skills that must be mastered when closing the senior management; guiding the students to use the "seven swords going down the Tianshan Mountain" of high-level public relations in actual combat. Teach students to use the shortest time to quickly master the decision-making styles of different senior levels, different communication skills and psychological skills, and quickly break through the trust of key people.

[summary]
Most of the knowledge, experience and ability of a person's life are accumulated in work and study. As long as the determination of lifelong learning is established, with a modest and sincere attitude, and the spirit of learning without tiring, and good at learning from everything, one can certainly improve himself and achieve a career.
In 2019, we should start with marketing reengineering. We hope that Tianji sales personnel will seize the opportunity of spring sowing, quickly enter the market, enhance service ability, and win the spring sowing sales campaign.
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