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[training news] the Research Institute carried out the training of "large project control analysis and breakthrough strategy" for Shandong new scenery Electronic Technology Co., Ltd

Click times: 4380 release time: June 4, 2019 10:47:51
February 17-18, 2019, industrial products marketing research institute Mr. Wang Kui by Shandong New scenery Electronic Technology Co., Ltd do Analysis and Breakthrough Strategy of large project control Course training.

"Group photo of Teacher Wang and students"

[enterprise background]
        New scenery Electronic Technology Co., Ltd It is a national high-tech enterprise invested and held by Yankuang Group, which is specialized in the research and development, production, sales and service of power electronic energy-saving control technology and related products.
      The company is the drafting and approving unit of national standard of frequency converter, vice president unit of frequency converter branch of China Electrical Appliance Industry Association. It has established Shandong Provincial Research and promotion center of frequency conversion and speed regulation technology, Shandong power electronics and frequency conversion engineering technology research center, Shandong power electronic technology and energy equipment academician workstation, Shandong enterprise technology center and Shandong software engineering technology Center and other scientific and technological innovation platforms.
      The company's products are mainly high, medium and low-voltage frequency converters, high-voltage dynamic reactive power compensation device (SVG), rail transit energy feedback device, wind power grid connected converter, special power supply, etc., which are widely used in electric power, coal, metallurgy, mining, cement, petroleum, chemical engineering, municipal, wind power generation, rail transit and other fields, and can tailor speed regulation and energy saving for customers Intelligent control, improvement of power quality and other aspects of products and solutions.
The company has passed ISO9001 quality management system, ISO14001 environmental management system and OHSAS18001 occupational health and safety management system certification. In 2007, the Fengguang series inverter produced by the company was recognized as "China's famous brand" by AQSIQ, and won the major energy saving achievement award of Shandong Province. In 2009, the company was awarded the title of "influential brand of China's electrical appliance industry"; since 2009, the company has been rated as "top 10 brands of China's inverter users' satisfaction" by the industry authority for many years.
Up to now, the products have won one second prize of national technological invention, five national key new product titles, two national torch plans, two small and medium-sized enterprise technology innovation fund projects of the Ministry of science and technology, and four science and technology progress awards of Shandong Province. It has participated in the product development of three national "863" plans and the development of one national large scientific engineering equipment.
Facing the future, the company closely focuses on "building a domestic first-class, internationally famous and internationally competitive energy-saving and new energy equipment R & D and manufacturing enterprise", constantly pursues growth and breakthrough, and strives to make greater contributions to the national energy conservation and emission reduction and the construction of a low-carbon harmonious society.


"New scenery Electronic Technology Co., Ltd

[course background]
      It is self-evident that the cultivation of sales team is of great value to the organization and customers. However, in the hot land of China, the profound knowledge of sales has just started. Most sales are still product centered and relationship centered. In most organizations, sales are also combined with "talent", and think that good sales is very difficult to cultivate.
      In large project sales, especially in complex projects with high amount of money, the project cycle is relatively long and the procurement chain personnel are complex. The relationship centered sales method will bring many associated troubles. To control the overall project, we need to have more perfect sales management behavior. The correct strategy is more important than the specific method. We should orientate each project, find the customers, find the customers, and the right strategy is more important than the specific methods Where are the competitors and our opportunities? This course "analysis and Breakthrough Strategy of large project control" uses three golden keys to open the door to single, help you identify some unreliable projects, greatly reduce the unnecessary expenses in the process of order making, and make the annual sales volume increase sharply.
 

"Mr. Wang's lecture

[wonderful review]
This course, through two days of large single case analysis and practice, let the students master and synchronous training, have the ability to control large projects, and have the independent ability to develop breakthrough strategies and plans.
Mr. Wang led the students to start with the three golden keys of "intelligence, advantage and position" to break through the big single; to further talk about the analysis method of large single control; to explain in depth the three steps of promoting large projects: understanding, controlling and breaking; and also talking about the sales resumption and diagnosis of large projects. The whole course is well organized and easy to understand. From project initiation to project completion, a perfect closed loop is realized.

The lecturer presented awards to the winning group

This paper explains the application of sales in work and life from the following aspects: the core concept of key account sales; the factors considered in the sales process; the methods and tools to explore the deep-seated demand; how to straighten out the decision-making process and do a good job with the decision-makers; how to keep yourself in a strong sales position; the tools and strategies for analyzing the status quo, etc. The teacher improves the executive ability of the leading students by explaining the sales.
In the teaching, the teacher used to let the students do the leading role, situational teaching. Combined with their own practical experience, this paper explains the executive power of management in the work, and the course is humorous and humorous, with teaching in fun and reasoning in examples. The teaching content has strong practicability and operability.

[summary]
Industrial Products Marketing Research Institute focuses on industrial product marketing consulting and training. So far, it has served 3000 + industrial enterprises. We meet here, get together, know each other, cooperate and win-win!
During the two-day practical training, the trainees actively participated in, discussed, shared, learned and enjoyed. Although the course ended, the study did not end. I hope you can save energy for the fight in 2019 with passion. I also wish the new scenery electronic technology more brilliant tomorrow.
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