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[training news] the Research Institute carried out the training of "business management and control system and strategy application" for MasterCard group

Hits: 4491 release time: 10:48:29, June 4, 2019
19-20 January 2019, industrial products marketing research institute Mr. Ding Xingliang by MasterCard Construction Steel Co., Ltd do Business control system and strategy application Course training.

"Teacher Ding's teaching scene"

[enterprise background]
        MasterCard group Founded in 1978, mainly engaged in construction steel products and cold-rolled steel coil manufacturing, coated steel plate and other business. In 2014, Sanfen Steel Group Co., Ltd., a member of the state steel group, was listed as a member of the national steel construction group. The group headquarters and manufacturing base are located in boxing economic and Economic Development Zone, Binzhou City, Shandong Province, covering an area of more than 1000 years. The production lines of sandwich insulation board, curtain wall panel, profiled board, cold storage plate, clean board and clean doors and windows have been built and put into operation, which adopts the industry-leading equipment, technology and production management. Product series include: metal exterior wall, metal roof, clean room enclosure, cold storage enclosure and steel structure construction engineering.
Over the past 40 years, MasterCard has been well-known at home and abroad. Its construction steel products are widely used in industrial manufacturing, logistics, color storage, modern agriculture, public buildings, transportation and commercial facilities and other fields, contributing unique value to the progress and development of various industries. MasterCard people have always inherited the business philosophy of "sincerity, harmony and symbiosis". With exquisite skills and sincere attitude, MasterCard has won the respect and praise of customers, peers and all sectors of society. Contribution.


"MasterCard group

[course background]
Industrial products industry project decision-making has always implemented a center - "customer-centered". Big customers generally need not only to provide existing products, but also to develop them according to their needs and potential problems. Therefore, the sale involves more belongs to the project category. The demand development of end customers often has the project development center to guide the demand, the technical support center provides in-depth excavation, and the R & D center provides technical realization; after the project is signed, it is transferred to the project implementation department, and the customer service department carries out follow-up maintenance; therefore, the strategic marketing of key customers often takes the terminal customer as the center and the project as the leader to drive the business development.
The basic definition of business management and control: in marketing and service management, effective quality control is carried out for each key node, and refined management is carried out through each process detail, so as to achieve comprehensive marketing quality management.


"Group discussion

[wonderful review]
      Starting from the unique characteristics of industrial product sales, this course analyzes the marketing characteristics of large-scale project expansion, clarifies the eight different levels of arrangement logic (Tianlong eight parts) in the process of business process. By explaining the core knowledge points and tool methods, combined with cases and simulation exercises, this course helps the sales personnel understand the content and meaning of each key node and clearly divide the stages of the project And has the ability to use refined management ideas to sort out business processes.

  "Details

Mr. Ding pointed out in the training that the marketing of industrial products is generally a rather complicated process of decision-making, interpretation and evaluation. Among them, also follow a lot of important sale principle. However, in the final analysis, no matter how the process and principles are changing, the core remains unchanged.
The modern marketing concept holds that sales management focuses on the process, and if the process is controlled, the result will be controlled. Industrial products sales, especially project-based sales, process control has become more important. The advantage of process control for industrial product sales is that it can better control each key process, increase the probability of sales success, reduce the risk of industrial product sales to a certain extent, and facilitate simple and effective management of each top-level process and multiple top-level macro-control.

[summary]
This training enables the trainees to have a deeper understanding of business management and control, and to have a clearer understanding of the business process and business operation methods of large projects. I believe that the trainees will continue to improve and improve their working methods and work efficiency in their future work. At the same time, we should fully realize the importance of business management and control to the enterprise, strengthen the fine management, realize the transformation of thinking, strengthen the operation concept and management, improve the enterprise's competitive advantage, and make the operation management fall into practice, and truly become the link between the macro strategic objectives and the micro project implementation.
A group of people, one thing, together, will be a success.
With the end of the 2018 conference and the start of a new 2019, MasterCard people will surely be able to achieve great things hand in hand!
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