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Current location: home page >PSM Software >

PSM software industrial products business process control system
Flexible and configurable intelligent platform enables experience to be inherited and successful copied
   


1 What is? PSM Software?

P S M Business process management software for industrial products In other words, through the information technology and the set management process, the basic information of business, business progress and other information are systematically controlled, so as to greatly improve the business turnover rate, avoid unnecessary losses, and achieve the purpose of prevention and control in advance.

PSM
It is a business process management software that integrates cutting-edge industrial product marketing management ideas, strategies, skills and methods seventeen Over the years, yes three thousand It is the inheritance of guidance experience and knowledge extraction summary of many industrial products enterprises, the successful experience summary of tens of thousands of industrial products marketing enterprises, and the realization of scientific, systematic, practical and relaxed marketing management of industrial products, and the sustained and stable growth of marketing performance.


two Design background of PSM

The management of industrial product marketing business is facing confusion

*The marketing team tracks a lot of projects every month, every quarter and every year, but the success rate of signing a contract is very low

*Marketing team 80% The above achievements depend on a small number of people, and others can't rise all the time
*Dare not recruit new people, because of the lack of scientific marketing management replication system, after coming in, they can not grow up and stay
*When tracking dozens or hundreds of projects at the same time, the energy is not enough to grasp all business trends timely and accurately
*Customers and project resources are not centralized and comprehensive management of marketing managers. How to avoid the high risk
*For new customers and new projects, there is no scientific evaluation standard, which leads to blind follow-up, waste of resources and frequent bidding
*Lack of evaluation strategy for the contact of the client, often "fooled" by the customer, wasting feelings, resources and opportunities
*The lack of efficient coordination between sales and technology often results in deviation of technical exchange and production scheme, resulting in "hard injury" and being used by competitors
*The political structure, low efficiency and lack of objectivity and accuracy in management of the senior staff of the client side
*Marketing team wants to expand, management wants to improve, lack of a set of proven effective marketing management system. It's too slow, high risk and high cost
*Marketing strategy can not be understood, implemented, implemented and realized without the support of management tools integrated with effective management ideas. Most industrial enterprises do not pay attention to, do not know how to collect information effectively and timely ( Daily information, such as daily work, project information and customer information )
*Collected information, do not know how to classify, analyze and use
*Do not pay attention to learn from the effective experience of mature enterprises (the era of crossing the river by feeling the stones is over. Crossing the river by feeling the stones is a development mode with the highest cost. The effective way now is to match and integrate the successful experience of others with the personalized characteristics of your own enterprise
* The deep reasons are: can't do, no good tools and methods, old work habits, a small number of people's interests are damaged


3、 Design concept of PSM

Flexible and configurable intelligent platform
The enterprise business is constantly changing, the architecture is constantly changing, and the process is constantly changing, PSM Marketing management system will change according to needs: business objects, relationships between objects, business logic, calculation formula, business process, information structure, analysis model, user interface It can be changed at will (each change is easy and free of any cost and risk of secondary development), reduce the maintenance cost and use risk of the enterprise in the later stage, and meet the current and future business development needs of the enterprise to a great extent

Let the experience be inherited and the success be copied
The ultimate goal of sales management is not to rely on non replicable sales experts, but to find scientific links in the sales process. Through the thinking of the process, we can improve the sales efficiency of each salesperson as a whole, achieve an overall high performance, and finally achieve the goal of capacity replication, expanding the team and improving the overall efficiency of the enterprise!


4 Advantages of PSM

*A set of advanced marketing management system tailored for the marketing of industrial products enterprises
*A set of industrial products marketing mode and new IT Marketing management software combining technology
*Tens of thousands of industrial enterprise marketing managers, many years of marketing management experience verification
*A set of practical, cutting-edge and effective marketing management ideas, methods and technologies
*"Accelerator" to support sales staff to work more efficiently and new employees to grow faster
*Marketing managers to achieve a simple, easy, effective and accurate starting point of marketing work
*A set of advanced marketing control system is an advanced "tool" to control the marketing of industrial products
*The "magic weapon" of enterprises to ensure the safety of business resources, the stability of marketing system and the improvement of performance


5、 PSM core module



6、 PSM utility objects

* PSM Four marketing modes of industrial products under control
 
*General manager, sales director, regional manager, sales manager and sales staff of industrial products enterprises
*The marketing personnel of enterprises hope to improve work efficiency, improve performance, reduce the daily data processing time and report work time
* Marketing managers hope to establish sales standard process, so as to manage and predict marketing problems, so as to facilitate the rapid growth of new people
*Up to today, the business information of enterprises is still managed by their own management, personnel turnover or job transfer, which often results in information loss, potential customers and potential project opportunities lost, resulting in indirect and direct economic losses of the company and loss of market development opportunities.
* With the help of a set of standardized marketing system, the enterprise hopes to enhance the working ability of each employee, enhance the marketing competitiveness of the enterprise, and establish a marketing guarantee system for the sustainable development of the enterprise


7 Benefits of implementing PSM

*Customer information is more open, so that the company can control the real-time status and new trends of all customer resources
*Carry out personalized management of the personal information of the relevant person in charge of the customer, so as to effectively develop the customer relationship.
*Carry out integrated management on the units related to the project (general contractor, Design Institute, supervision, etc.) so as to promote the project effectively.
*Make the sales process and service process of the project more clear, standardized and systematic, and facilitate the effective replication of business capabilities
*The division of roles within the project is clear at a glance, so that the team cooperation is further strengthened and the team execution is effectively guaranteed
*Better sales management, service management and work forecast
*The effective management of marketing cost control and performance appraisal has been further improved
*Enterprises accumulate due sales knowledge, service knowledge and customer resources, which were easily overlooked in the past
*Avoid the loss of customer resources, interruption of project progress and potential economic loss caused by staff turnover.
*Accurately distinguish customer value and project value to avoid unnecessary resource investment
*Through the analysis of the sales staff's attitude and ability
*Through the grasp of business progress, to achieve effective control of marketing expenses
*Through the analysis of the quantity and quality of customers and projects, effectively allocate the company's resources
*Through the standardized business system, effectively improve the execution and team cooperation ability
*And then enhance the efficiency of the enterprise




8 Some customers of PSM

More than 300 customers of PSM implementation




 
Application for test software
 


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Industrial Products Marketing Research Institute copyright copyrightshanghai ICP no.09020253-5