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Management in the fun of marketing

Time of publication: 1898-58:15
1. Looking back on Competition

In a war, the general tried to boost his morale. Ready to throw himself into the front line, when he got up, the soldiers in front reported to the general: "general! There is a sniper 20 meters ahead, but his shooting is very bad. He has fired a lot of guns these days. No one was killed. "

The general snapped, "since we found the sniper, why don't you kill him?"

The soldier said, "general! Are you out of you mind? Do you want them to change to a more accurate one? "

Interesting comments: in the competition, we must learn to take advantage of the opponent's weakness instead of reminding him that the more despised people and things are, the more likely they are Give you unexpected surprise.


2. Incentive function

A young girl was wandering in the zoo. She walked and came to the monkey park. However, she did not see a monkey.

"Where are the monkeys today?"

"It's mating time. They're all back in the hole."

"If I throw them some peanuts, will they come out?" "I don't know." The administrator said, "if it were you, would you?"

Interest evaluation: in terms of employee motivation, material incentive does not have long-term effect, when material needs are met After that, the incentive effect can be produced only if the higher-level needs of the staff are filled.

3. Grasp the key points

The women's bathroom caught fire, and the people inside were in a mess. They ran naked. They saw a large group of white flowers on the street. An old man yelled "cover up". All the naked women suddenly woke up, but there were three important parts on their bodies. They couldn't cover them and were at a loss. At this time, the old man yelled: "cover your face, it's the same below!"

Interesting comments: it is impossible to grasp all aspects of work under special circumstances Here, we should grasp the key points.

4. Experience first

The young woman reported: "I put the money in my bra and was stolen by a handsome man in the crowded subway..." "Don't you notice such a sensitive place?" the policeman wondered The young woman blushed and replied, "who could have thought that he was touching money?"

Interesting comments: "let the customer's money be touched unconsciously in the pleasant experience Is the highest level of business model

5. This joke is a bit indecent

A man went to the market to sell pigs. When it was dark and rainy, 20 pigs were not sold, so he went to a farmer's house for lodging. The young woman said: only one person at home is inconvenient. Man: please give me one pig.

But there's only one bed. Man: I'll go to bed and give the pig another head. The woman agreed.

In the middle of the night, man: I'll sleep on you. The woman refused. Man: two pigs. The young woman agreed, but couldn't move. The man couldn't help but begged to move, but the woman refused. Man: give two pigs a move. The woman agreed.

The man moved eight times and then stopped. Woman: why not move? Man: the pig is gone. The woman whispered: or I'll give you the pig... After the light, the man whistled and drove 30 (including 10 from the young woman's house) to the market...

Interesting solution: you should be good at grasping the user's psychology, discovering the potential needs of users, and guide and cultivate them in the early stage. When customers get a pleasant shopping experience from you, they can give you more returns than you put in at the beginning. (although this joke is insulting to decent people, it does contain a lot of it Marketing theory.)

6. Distinguish between primary and secondary

One day, the zookeeper found that the kangaroo ran out of the cage, so they held a meeting and agreed that the height of the cage was too low. So they decided to increase the height of the cage from 10 meters to 20 meters. The next day, they found that the kangaroo still ran outside, so they decided to increase the height to 30 meters.

I didn't expect to see all the kangaroos running out the next day, so the administrators were so nervous that they decided to raise the height of the cage to 100 meters. One day giraffe and some kangaroos were chatting, "do you think these people will continue to raise your cage?" Asked the giraffe. "It's hard to say." "If they keep forgetting to close the door again," said the kangaroo

Interesting comments: there are "the beginning and the end", "the importance" and "priority". Closing the door is the root, and heightening the cage is the end Of course, it doesn't matter if we give up the book and chase the end. What is management? Management is to first analyze the main and secondary contradictions of the matter, recognize the "essence", "importance" and "priority", and then start from the important aspects.



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