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That's sales? Give to the sales staff who can't make achievements!

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How to do a good job in sales? Let's take a look at what the following story can inspire you!

When the old lady goes to buy vegetables, she has to pass by four fruit stalls. Which one do you think she will buy? Mark the 4 stores with 1, 2, 3, 4, write down your judgment, and then look down——

Shop 1:

The old lady passed by the fruit stand and saw the apple seller

"How about apples?"

The peddler said:

"My apple is very delicious, big and sweet!".

The old lady shook her head and walked away (only talking about the selling point of the product, without exploring the demand, are all invalid introductions and can't make a single order)

Shop 2:

The old lady went to another stall and asked:

"What kind of apple do you have?"

The peddlers were unprepared:

"Taste the skin. It's not red in the morning."

The old lady turned away without saying a word (the understanding of the product must be personally experienced, and the selling point is what you experience personally. Only the knowledge heard by training, can't deal with customers)

Shop 3:

The vendor next to him asked:

"Old lady, what kind of apples do you want? I have a wide range of them here!"

The old lady said:

I want to buy sour apples.

The vendor replied:

"My apple tastes sour. How many jin would you like?"

The old lady said:

"Let's have a kilo.". (the customer needs are grasped, but what is the motivation behind the demand? Lost the opportunity to further explore, belongs to the customer to purchase independently, natural sales can not enlarge the single value)

Shop 4:

The old lady saw another vendor's apple and asked:

"How are your apples?"

The vendor replied:

"My apple is very good. What kind of Apple would you like?" (explore demand)

"I want something sour," said the old lady.

The peddler said:

"Most people want big, sweet apples. Why do you want sour apples?" (tap deeper needs)

The old lady said:

"My daughter-in-law is pregnant. I want some sour apples."

The peddler said:

"Old lady, you are very considerate to your daughter-in-law. In the future, your daughter-in-law will give you a big fat grandson (moderate compliment, closer) A few months ago, there were two families around here who wanted to have children. They came here to buy apples (a case study, supported by a third party) Guess what? Both families have a son (construct the scene and trigger the vision) How many do you want? (closed questions, tacit transaction, timely order forcing, and the right time to sell)

"I'll have another two catties." The old lady was flattered by the peddler (with the customer's feeling, everything is there)

The peddler introduced other fruits to the old lady

"Oranges are also suitable for pregnant women. They are sweet and sour, and have many vitamins. They are especially nutritious (even order, maximize the purchase, do not give to the mobile phone Club) If you give your daughter-in-law some oranges, she will be happy! (vision triggered) "

"Yes! Well, three catties of oranges, then."

"It's very kind of you. If your daughter-in-law has a mother-in-law like you, it will be very lucky (flatter moderately and accurately, not on horseshoes)

The peddler praised the old lady and said that his fruit was purchased at what time every day and sold out every day to ensure its freshness (smash the list to make the customer feel secure) If you eat well, let the old lady come back( Build customer stickiness)

The old lady was flattered by the peddler

"If you eat well, let your friends also come to buy it." he carried the fruit and went home satisfied. (old customers transfer to new customers, customers are satisfied and win-win)

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