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Liu Chuanzhi: the core of enterprise brand is integrity

Number of hits: 2239 release time: 14:30:24, September 7, 2018


As the most "leader temperament" entrepreneur in China, Liu Chuanzhi has many followers. Liu's speech has been passed on countless occasions in the past 30 years. But no matter how long or short, it will explain to the public what kind of company Lenovo is.

Why keep the public informed of the company's goals and vision? Liu has explained to the public what we will do in the future. Only in this way can the pressure of enterprise development be formed. Lenovo is no joke in the army. What it says to the public is to be fulfilled. "
In Liu Chuanzhi's opinion, the most important thing for an enterprise is integrity. To make part of the enterprise's information transparent to the public is an important link in supervising and achieving outstanding enterprises.

Liu Chuanzhi is more like a gentle elder. He is modest, which is reflected in many details of conversation. For example, Liu Chuanzhi often holds each other's hands sincerely, "thank you for coming to help us today." Often this sentence, can close each other's distance.
Many people who have met Liu Chuanzhi once will have the same feeling - "like a spring breeze". Lenovo has seen it from the perspective of Liu.
One of Liu Chuanzhi's characteristics is to adapt to circumstances. In some public speaking occasions, there are questions from the audience, and it is inevitable that some people will ask questions that are not appropriate or difficult to answer. Different from the ridicule and ridicule of some entrepreneurs, Liu Chuanzhi always takes care of each other's mood and face. For example, in an internal exchange meeting, a boss stood up nervously and asked, "as entrepreneurs, how should we cultivate our ability to see the general situation?" Hearing this question, countless people laughed at the scene. Because for managers, the judgment of the macro trend is often innate ability.
Liu Chuanzhi did not laugh. After thinking for a moment, he sincerely replied, "my understanding is that you want to ask how to conform to the macro trend and make correct judgments in the process of doing business?"
He will answer his own way: "I have suffered losses will understand." Then, Liu Chuanzhi combined the ups and downs of his 30 years as an enterprise, Three points are summed up: first, entrepreneurs are not afraid to suffer losses and make mistakes, but they should have the ability to constantly recover; second, it is important to think quietly after encountering problems; third, enterprises should not be trapped by one thing, but have a sense of the overall situation.
After listening to Liu Chuanzhi's answer, there was a round of applause. Undoubtedly, the entrepreneur's embarrassment was resolved under Liu Chuanzhi's attitude and reply.
Liu Chuanzhi often answers difficult questions after thinking, without avoiding or prevaricating. For example, in the sub forum of a global think tank summit in 2009, some people asked the question "do you still think that the acquisition of IBM's personal computer business is successful?".

At that time, Lenovo's business suffered a Book loss and once said that Liu Chuanzhi, who was retiring, would once again rescue the crisis.
Many public opinions believe that Lenovo "has stood on the edge of the cliff.". At the moment, the problem is a hot potato.
Liu's answer to the first ten seconds is to see whether he has achieved his goal in a short time. Before the merger, our turnover was $3 billion. In 2007 after the merger and acquisition, our turnover was 16.9 billion US dollars, so Lenovo entered the world's top 500. But last year, some of them fell down because of the financial crisis. Before the merger and acquisition, there were 160 million dollars of after tax profits, compared with 480 million dollars in 2007, but there were about 200 million dollars of losses after the financial crisis. Do you ask me whether I succeed or not is because of the loss? " After pointing out the questioner's intention and explaining the development with a series of figures, Liu Chuanzhi continued that although there was a short-term loss of $200 million, Lenovo bought three things it wanted: first, the brand of ThinkPad; second, the technology of ThinkPad; third, international management experience. All these are helpful to Lenovo's long-term sustainable profitability. "Not on the edge of a cliff, but a turning point. Success needs time to test. Now you ask me, in my heart, the result must be successful. " The sonorous and forceful tone and gesture, as well as the unquestionable positive response, won thunderous applause from the audience. Liu Chuanzhi's leisurely reply also strengthened everyone's confidence in Lenovo's future development.
What you say is what you do, what you do is what you do
The four words "do what you say" is Liu Chuanzhi's consistent style and the corporate culture throughout Lenovo. This also makes every sentence of Liu Chuanzhi appear particularly "important" and "significant".
In 2007, Wenzhou business invited Liu Chuanzhi to exchange views. On the same day, heavy rain hit Wenzhou, and Liu Chuanzhi's plane made a forced landing in Shanghai. Staff suggested waiting patiently for the next day's flight to resume before boarding. Liu Chuanzhi didn't agree. He was worried that the next day's flight could not be resumed, so he asked people to drive through the rain all night. Finally, he arrived in Wenzhou at about 6 o'clock in the morning of the next day. When Liu Chuanzhi appeared in the meeting room with red eyes, many Wenzhou entrepreneurs were filled with tears.
Similar things happened at a forum in Beijing in 2012. In order to avoid being delayed by traffic jams, Liu Chuanzhi, who wanted to speak as a guest, simply paid his own pocket and stayed in a nearby hotel the night before. Then, after a brief speech in the morning, I left in a hurry. What Liu Zhi has said and must do is in the eyes of others. "Lenovo has built a brand in 30 years. The core of this brand is integrity, which benefits Lenovo immensely. It's a lot of pressure to be honest. " Liu Chuanzhi once warned employees, "it's not difficult for an enterprise to do one thing well and execute a tactical action well. The difficult thing is to do everything well. It doesn't matter if you don't do it well. If you hear the problem, let's change it. But we must not fake or cheat people. Otherwise, we will smash the golden lettered signboard of Lenovo holdings. The first time may be a warning, and the second time, it must be a decisive decision. "
Liu Chuanzhi's practice and practice also make more people believe and support the long-term vision put forward by Liu Chuanzhi and Lenovo: first, industry should serve the country; second, it should be trustworthy and respected; third, it should have leading enterprises in many industries; fourth, it should have influence in the world.

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