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[consulting case] Shanghai xinshida marketing talent training consultation

Click times: 3524 release time: June 25, 2019 11:23:11
   
"The launching ceremony of the general training project in xinshida District

[customer profile]
Founded in 1995, Shanghai xinshida Electric Co., Ltd. is a high-tech enterprise supported by the state and a national innovative enterprise. It has a national enterprise technology center. In 2010, it was listed in Shenzhen Stock Exchange A-share, stock abbreviation: xinshida, securities code: 002527.
        Xinshida is based on Electric Co., Ltd., and its domestic subsidiaries include xinshida electric business headquarters, Shanghai singling Lina xinshida Motor Co., Ltd., Shanghai xinshida Cable Technology Co., Ltd., Shanghai xinshida robot Co., Ltd., Shenzhen zhongweixing Technology Co., Ltd., Shanghai Xiaoao HENRONG Automobile Industrial Equipment Co., Ltd., and Shanghai Huitong automation Technology Development Co., Ltd The company, Hangzhou Zhishan Intelligent Control Technology Co., Ltd., Shanghai xinshida Yunxin Trading Co., Ltd., Yixin (Shanghai) International Trade Co., Ltd.; overseas subsidiaries include step sigriner Elektronik GmbH (Germany), sigriner automation (MFG)) Sdn. BHD. (Malaysia), step-sigriner do Brasil (Brazil), etc.
        Xinshida has set up R & D and manufacturing centers in China and Germany. It has a post doctoral research workstation. The laboratory of the technology center has the national CNAs accreditation and passed the UL certification of the United States. Participated in the preparation / revision of 18 national technical standards and 7 industrial technical standards. As of June 2018, it has obtained 401 national authorized patents, including 143 invention patents and 228 software copyrights. Xinshida is a member of national robot standardization general group, member of National Elevator Standardization Technical Committee, vice president of China robot industry alliance and vice president of Shanghai robot industry association.
        Xinshida is mainly engaged in the R & D, production and sales of industrial automation control products, focusing on the field of intelligent manufacturing equipment. Its business covers robots and motion control, elevator control and Internet of things, industrial transmission and energy saving, etc. its products include robot human: multi joint industrial robot, SCARA robot, robot special controller, servo driver and drive control integrated machine, motion controller / card, bus and pulse type general AC servo system, automobile intelligent flexible welding production line, etc Control class: provide overall solutions for elevator factory, including elevator control system, elevator intelligent microcomputer control panel, elevator control box and call box, cable, elevator Internet of things, etc.; industrial transmission: provide personalized solutions, including all kinds of high and low voltage industrial inverter products in the elevator inverter. It is widely used in elevator, 3C, white electricity, auto parts, food and beverage, metal processing, port machinery, lifting, rubber and plastic, power generation, machine tools, logistics, new energy vehicles and other fields. The products are sold to more than 60 countries and regions in six continents of the world.
        Xinshida, a leading brand of elevator control system in the world and a leading enterprise in China's robot industry. It covers the core fields of R & D, robot manufacturing and control in Hangzhou, Hangzhou, Shenzhen, etc. With digitalization, IOT and intellectualization, xinshida is committed to providing competitive industrial robots and automation comprehensive solutions for intelligent manufacturing, helping enterprises upgrade their industries, contributing to China's intelligent manufacturing and jointly creating a bright future.
"Step factory

[project background]

The marketing process is a game process in which the enterprise pursues profit maximization and customer value maximization. It can find the interest balance point between the enterprise interest and the customer value, which is the charm of marketing activities. At present, the market belongs to the buyer's market, customers are in a dominant position, and enterprises are more in a passive position. Therefore, enterprises must take the marketing concept as the core and take the customer values as the guidance in order to do a good job in the market, so as to improve the customer value and achieve the synchronous promotion of enterprise sales performance.
        Affected by the global and domestic macroeconomic situation, most industrial products enterprises have difficulties in production and operation. In the face of this complex situation and dilemma, enterprises must learn to break through quickly in order to achieve sustainable development.
        One of the most important factors for the sustainable development of enterprises is talent. At present, the talent cultivation of industrial products enterprises is facing the following Puzzles:
        1. The sales cycle of industrial enterprises is relatively long. At present, the newcomers can't afford to pay their own bills. As a result, their enthusiasm is not high, their enthusiasm is not enough, and their training is insufficient. Their mentality has been greatly hit, resulting in brain drain. They often die before they are mature, and the cost is very high;
        2. The elderly basically lack of effective management experience, business background and strong sales ability, but they are unable to lead new people, or it is more difficult to lead new people. Instead of letting them train, they should do it by themselves, and they are not competent for the requirements of management posts;
        3. There is not a set of mature experience or management system to effectively copy or train new people, resulting in the experience can not be refined, and there is no corresponding sales management manual and classic cases to train others;
        4. The company's training system is not perfect, which basically relies on internal training, with the old bringing new methods. The internal system and standardization are not enough, which leads to the slow training and affects the development of the company;
        5. The training site is often vigorous and vigorous, with a little impression in a week and almost forgotten in January. As a result, the training effect can not be measured, nor can it be explained to the decision-makers of the enterprise. As a result, the effect is lost due to the expense;
        6. Training is often unable to combine with actual work, resulting in training can not produce results, and can not see the actual performance improvement, resulting in lack of confidence, whether it is effective or not.

"General training kick-off meeting of xinshida District

[solution]
In addition, the marketing counselors should have the ability to analyze the current situation of the company, design the marketing system, and have the ability to analyze the current situation of the company, Training effect landing; Improve the internal performance appraisal mechanism, make the business management and control system and daily management system better implemented, and ultimately achieve the goal of doubling sales performance.

        [consultation results]
        A series of specific problems related to the marketing decision-making and personnel training of xinshida are comprehensively analyzed, and the completely reliable conclusions are drawn; the thinking and answering of all questions are incorporated into a clear structured logical system, and the knowledge and methods of analyzing, thinking and answering specific questions are displayed and taught, and the customers are guided to establish a reasonable talent training system, Improve the overall marketing management ability of xinshida District, and increase the sales performance, Got the customer's approval.


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