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[consulting case] consulting on marketing organization structure, salary performance and marketing control of Zhejiang East Asia Electronics Co., Ltd

Click times: 3556 release time: 15:18:41, June 25, 2019
   
"Zhejiang East Asia e-consulting project"

[customer profile]
Ltd. is a professional manufacturer and sales company of DC contactor, DC circuit breaker and so on.
        Headquartered in Yueqing, Wenzhou, Zhejiang Province, the company has advanced production equipment and first-class professional and technical personnel, which can meet the technical needs of different customers to the greatest extent and provide efficient technical services for customers.
        The products are mainly used in communication power supply, new energy vehicles, electric vehicles, charging piles, frequency converters, construction machinery, household appliances, solar photovoltaic, locomotives and ships, etc. The company is a professional manufacturer of DC contactor in China, and is the preferred brand of power customers.
        The company has provided 500 products to customers, such as ZTE, Huawei, ZTE, etc.
        The company has a complete management system, which has passed ISO9001, ISO14001, OHSAS18001, ISO / TS16949 certification; products have passed UL, TUV, CE, CCC / CQC certification.
"East Asia Electronics"

[project background]

      East Asia Electronics has been focusing on the R & D and production of relays, contactors and other related components for 30 years. It has not blindly diversified and is close to customers, and constantly introduces new products that meet the needs of customers. It has captured market opportunities earlier and formed a very good reputation in the communication industry. With international vision, it has contacted foreign companies very early and has been cooperating with them Very good, for example: Emerson, Delta, etc.; the top management of the enterprise has the overall situation view, has the mind, builds the platform, lets more young people to play, discovers the new industry, strives for the new opportunity point; the enterprise internal leadership is very pragmatic and willing to do.
However, the market capacity is limited, and the competition is intensified; as a result, the company's strategy must let the communication business sink, and new energy and other strategic new markets continue to bloom; therefore, the company needs to Straighten out Marketing Center's organizational design and strategic relationship, timely adjust the organizational structure. With the development of the organization or the increase of the number of people, there should be a systematic, standardized, simple and operable salary assessment mechanism. also East Asian companies plan to go to the new third board, in order to better docking capital; The company needs a mature marketing control system to save costs, control costs and ensure business development.

East Asia e-consulting project Conference

[solution]
Based on the project operation and management experience of nearly 100 customer consulting services, and based on a large number of interviews and research activities in the early stage, the industrial products marketing research institute finds out the main problems faced by the enterprise at present, summarizes and summarizes them, and puts forward directional solutions. It will provide adjustment and Optimization in the following aspects for East Asia.
        Organization design system of marketing center
        Job description
        Performance appraisal mechanism
        Optimization of salary system
        Business control system
        Operation control system
        Practical sales manual
        Customization of PSM software


        [consultation results]
The senior management of both parties attached great importance to and actively participated in the consultation project. The members of the project team and all staff fully cooperated, and the project management was scientific and effective.
       The strategic goal is clear, clear planning out the future development direction of the marketing center, which has been highly recognized by the leading group; According to the strategic direction and the relevant capabilities that the business unit needs to develop, the management and control mode and organizational structure have been adjusted significantly to cultivate the overall competitiveness of the division, carding Responsibility, reshape the salary system and comb the performance system It provides a strong guarantee for the implementation of the strategy.


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