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Shanghai Baolijia marketing strategy consulting, marketing management consulting, salary performance consulting and counseling

Click times: 2124 release time: November 1, 2019 14:12:44
[consultation module]
Marketing strategy consulting, marketing management consulting and salary performance consulting

[customer profile
Shanghai Baolijia Chemical Co., Ltd. is located in Pudong, an international metropolis, with convenient transportation, highways, railways and waterways extending in all directions. It has 3 branches in Chengdu, Yantai and Foshan. At the beginning of the company's establishment, in line with the development ideas of specialization and scale, with the ambition of producing high-quality products and creating Chinese brands, the company has created a high-speed development road of "Baolijia". The company has an annual output of 50000 tons of emulsion production line, which is one of the largest emulsion production bases in Shanghai and even in China. The company has a modern and specialized research institute for emulsion research and application. It has gathered a large number of experts, professors, senior engineers and enterprise management talents. It has established a cooperative relationship with many domestic colleges and universities and research institutions, and has successively launched more than 10 kinds of new emulsion products with international standards. The company has passed the ISO9001:2008 quality management system certification, stable quality and fast professional service have been highly appraised by customers. The company was founded for 10 years, the company's business has developed rapidly, to this year, sales have exceeded 1 billion. Shanghai Baolijia Chemical Co., Ltd. (formerly Shanghai Baolijia Chemical Co., Ltd.) was established on August 28, 2002. Its wholly-owned subsidiaries include Shanghai Baolijia New Material Co., Ltd., Foshan Baolijia Chemical Co., Ltd., Yantai Baolijia Chemical Technology Co., Ltd., Yantai Baolijia New Material Co., Ltd., Deyang Baolijia Technology Co., Ltd., and Shanghai Baolijia Trading Co., Ltd Division.
The head office is located in the international metropolis of Shanghai, with convenient transportation, highways, railways and waterways extending in all directions. It is one of the largest emulsion production bases in Shanghai and even in China. Our company in line with the development ideas of science and technology, specialization and scale, with the ambition of producing high-quality products and creating Chinese brands, has created a high-speed development road of Baolijia. At present, the company has 6 production plants distributed all over the country. The products are not only sold to all provinces and cities in China, but also exported to Southeast Asia, Europe and the United States, laying a solid foundation for creating a world-class Baolijia.
The company has a modern and professional emulsion R & D and application evaluation technology center with first-class standards in the industry. It has gathered a large number of experts, professors, senior engineers and enterprise management talents. It has established a good cooperation relationship with many domestic universities and scientific research institutions, and has successively launched a variety of new emulsion varieties with international standards, covering architectural emulsion and waterproof emulsion Liquid, textile emulsion, textile auxiliaries, packaging emulsion, auxiliaries and other functional products.

 Project consultation of Shanghai poly Chemical Co., Ltd

[project background]

1. More than 20% of the chemical industry will continue to grow in the next five years. Although the company has a 10-year sales target of 1 million tons, but the lack of strong and powerful security system to support.
2. After eight years of rapid development, the lack of standardized management process and the simple and extensive assessment system make the company enter into the bottleneck of development. Breaking through the fixed thinking mode and establishing the management system matching with the development speed of the enterprise are the preconditions for Baolijia to realize self breakthrough and take off.
3. Baolijia company is facing the double pressure of soaring raw material prices and intensified competition in the industry, so as to clarify the future development prospect of the enterprise. Strengthening the sense of mission of the enterprise and its employees and stimulating their working passion is one of the urgent problems for Baolijia company.
4. Baolijia company has completed the original accumulation of the enterprise, and has been in a leading position in the industry in terms of capital and strength, production capacity and technical strength. At present, in order to achieve the annual sales target of 1 million tons, it is necessary to establish a guarantee system for the realization of strategic objectives through the reform of organizational structure, and carry out self transcendence in business philosophy.
 Project of Shanghai poly Chemical Co., Ltd

[solution]
1. Marketing strategy
Clear the direction of enterprise development
Establishing the guarantee system of enterprise strategic development
Plan 5-10 marketing strategic target

2. Organizational structure
Reorganize marketing organization structure
Clarify the status of the Division
Set up sales department reasonably
Solve the overlapping setting of functional departments
Clear financial management status
Clear post setting

3. Pay performance
Behavior assessment
Sales assessment
Profit assessment
Accounts receivable assessment

4. Channel sales
Channel classification
customer management
Sales operation process
Customer management process
Receivables management process
 Project of Shanghai poly Chemical Co., Ltd

From 2009 to 2012, under the leadership of senior consulting experts of industrial products marketing research institute, we assisted Baolijia to increase its sales from 300 million yuan before consultation to 1 billion yuan in 2012, which was highly recognized and praised by customers. Both sides have formed a long-term strategic cooperation binding consulting service.

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