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Consulting cases

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Chongqing Mingzhu mechanical and Electrical Co., Ltd. and industrial products marketing research institute jointly implement consultation and landing guidance

Click times: 2113 release time: 15:17:06, November 1, 2019

[consultation module
Marketing strategy consulting, marketing control consulting, salary performance consulting

[customer profile]

Chongqing Mingzhu mechanical and Electrical Co., Ltd. is a high-tech enterprise recognized by the state. It is specialized in the R & D, production and sales of screw pump, rotor pump and related products. It is one of the formulation units of domestic single screw pump industry standard, and is in the leading position in China in technology. At present, the R & D of Yongxi screw pump Co., Ltd. is located in Chongqing 50000m2, the largest manufacturing base in Asia. The company's main products include: CS series single screw pump, CS Series twin-screw pump and CS Series rotor pump. Its products are sold well in 18 domestic oilfields and 28 provinces, cities and autonomous regions. It has the first market share in domestic oil fields and is deeply loved by the majority of users.


 Chongqing Mingzhu electromechanical marketing control system project


[project background]
Problems encountered:

Business control

It is difficult to find out the reasons for the loss of orders due to the lack of effective management and control of daily information of salesmen, the lack of dynamic tracking of large projects and orders, and the lack of public relations management system for key customers.

Operation control

It is difficult for the company to grasp the work situation of front-line salesmen, to control the progress of the project, and to provide appropriate and effective support to front-line salesmen, resulting in a great waste of resources and even miscarriage of projects. When some salesmen leave, they will take away their customers, causing unnecessary losses to the company.

train

New training is not enough, growth is slow, do not know how to develop customers; business development lack of unified script and manual, lack of systematic training and summary of successful cases; marketing concept is relatively backward.

Performance pay system

The company's sales system is not perfect, frequent changes, performance pay system is not reasonable, difficult to implement, resulting in low enthusiasm of sales staff, serious loss.

[solution]

Signed the agreement of Chongqing pearl consulting project, mainly including business control, operation control, sales manual, performance salary, talent ability model and molding training

1. Marketing strategy analysis

2. Organizational structure and business process analysis

3. The construction of performance pay system

4. Marketing control workshop

5. Establishment of marketing control system

6. Discussion and revision of task list and work form of marketing control

7. The construction of sales force capability model

8. Mould pressing training


 Chongqing Mingzhu electromechanical marketing control system project

 Chongqing Mingzhu electromechanical marketing control system project


Main analysis and work of industrial products marketing research institute:



The research institute has completed the internal management and control plan for the software and the marketing personnel of the research institute have already completed the internal management and control scheme of the software, which has been used by the Research Institute and the marketing personnel of the Research Institute The professional sales skills training for business personnel has also been completed. The establishment of the overall marketing control system will strongly promote the impact of Chongqing pearl on sales of 100 million yuan.


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