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Shandong Huifeng Petrochemical Group and industrial products marketing research institute jointly implement consultation and landing guidance

Click times: 2350 release time: 9:12:52, November 5, 2019
[customer profile]
       
      Established in 1997, Shandong Huifeng Petrochemical Group Co., Ltd. has developed into a large-scale modern enterprise group integrating petroleum refining, fine chemical industry, heat supply, retail terminal, logistics service and international trade. It has a total assets of 16 billion yuan, more than 2000 employees, 10 dedicated railway lines for hazardous chemicals, 3 oil pipelines from Yantai port, Rizhao port to Huifeng Petrochemical Company, and non crude oil The import and use right of state-owned trade is 4.16 million tons / year, with a processing capacity of 5.8 million tons / year and a comprehensive processing capacity of 15 million tons / year. It mainly produces high-quality gasoline, diesel oil, liquefied petroleum gas, propylene, propane, maleic anhydride, benzene, toluene, xylene, petroleum coke, sulfur and other products. It has successively won the honorary titles of "Zibo meritorious enterprise" and "labor Award for enriching people and prospering Shandong" China's top 500 chemical enterprises in 2017.  
      For a long time, the company adheres to the enterprise tenet of "pursuing excellence and contributing to the society", scientifically and reasonably plans, adheres to the development path of combining connotation and extension, takes safety production as the core, continuously improves the safety standardization level, and takes environmental protection as the guide, leading the industry in sewage treatment, oil and gas recovery and difference The transformation and upgrading of flavor control technology; vigorously promote process optimization and equipment energy-saving technology transformation with energy-saving and potential tapping as the starting point; strengthen international technical exchange and cooperation with scientific and technological innovation as the traction; accelerate the construction of modern group management and control system driven by management system innovation; strengthen marketing market development ability with railway logistics as engine and brand popularity and reputation as guarantee, Oil products are exported to Beijing, Tianjin, Hebei, Mongolia, Shanxi, Shaanxi, Jiangsu, Anhui, Jiangxi, Hunan, Guizhou and other places, forming a marketing network based on Shandong and radiating the whole country. By giving full play to its comprehensive advantages, the group has gradually formed a diversified industrial pattern with complete main business chain, complete supporting facilities, linkage of highway rail transportation, manufacturing industry and logistics industry, and comprehensive development of production, sales and logistics services.

[consultation content]
        In 2016, the marketing consulting project of industrial products marketing research institute and Shandong Huifeng Petrochemical Group was launched in Zibo City, Shandong Province. On the basis of full investigation and communication in the early stage, the industrial products marketing research institute assisted Shandong Huifeng Petrochemical Group to carry out in-depth consultation and cooperation in marketing strategic planning, marketing control system, talent training system, etc. the industrial products marketing research institute has made a series of solutions for the nature of the enterprise and the existing problems.

        [guidance landing]
        After a series of operations, the Research Institute team visited senior management of HSBC petrochemical, different types of important customers, media, industry personages and third-party partners, conducted in-depth interviews, group communication meetings and telephone surveys respectively; at the same time, it compiled and distributed survey questionnaires to comprehensively understand the current situation of HSBC's business operation and market development For HSBC petrochemical marketing strategy planning Marketing control system, talent training system Do a comprehensive analysis and research.
       
       
       


[achievement display]
Over the course of several months, the Institute The consulting team is done Strategic marketing planning Marketing control system, talent training system Three parts of the marketing consulting report, The package has solved many fundamental and major problems faced by HSBC petrochemical in the critical development stage. To HSBC After reporting on the final results of the consultation project, the leader of HSBC said, Thank you for your hard work, The effect completely exceeded the original expectation! Confident to continue to work with the Research Institute team The implementation of the consultation Make it
       
The future cooperation will be better and better and win-win.


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