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Consultation module

Current location: home page > Marketing consulting >Consultation module


Marketing strategy planning

· Macro environment

· Industrial environment

· Competitive environment

· Benchmarking enterprise

· Enterprise internal environment

· Competitive positioning and strategy

· Target market segmentation and positioning

· 4e strategy, organizational strategy

· Value chain strategy and service strategy

· Marketing mix strategy

Brand strategy and market promotion

· Define brand positioning

· Refining brand DNA

· Designated strategic brand management plan

· Establish brand identification system

· Brand perceptual value building

· Rational value building of brand

· Brand promotion and communication strategy



· Future development pattern of marketing organization

· Design of main functions of marketing departments

· Marketing post setting and post responsibility design

· Job description of each marketing department

· Staffing of marketing departments

· Distribution of functions and powers of marketing departments

· Only the main content of marketing department assessment

· Enterprise development strategy marketing organization structure design

Marketing organization and management process



· Enterprise organization structure design

· Organization post optimization design

· Design of post rank system

· Welfare management system design

· Design of post competency model

· Design of employee career system

· Personnel recruitment system design

· Design of die training system

· Salary management system design

· Design of performance appraisal system

Human resource planning and management

Management and control of industrial product marketing business

· Business management and control system of Tianlong No.8 Department

· Division and layout of business team

· Sorting out work task list

· Sales manual of sunflower treasure

· Interview and compilation of classic cases

· Implementation and training of PSM software

Training of industrial marketing talents

· Design of training system for sales personnel

· Training and certification framework of marketing personnel

· Training and certification framework of Marketing Manager

· Regional manager training certification framework

· Compilation of sales manual

· The compilation of policy base

· Classic case analysis



· Channel planning

· Channel screening standard template

· Channel investment strategy

· Channel assessment and control strategy

· Channel deep cultivation strategy

· Preparation of channel management manual

· Organization design of channel sales team

· Channel sales team performance appraisal model design

Channel planning and management



· Service satisfaction survey

· Service system problem diagnosis

· Service organization planning

· Service process design

· Service system design

· Service organization planning report

· Workflow services

· Service post system

· Service management form tool

Service system planning and management



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